Homepage Principals Pty Ltd newsroom

Three new hires for Principals

Announcement posted by Principals Pty Ltd 31 Mar 2014

Leading independent branding agency Principals has announced three new appointments to its Sydney team, marking a period of sustained expansion for the company.

Vanessa Elliott joins the award-winning agency after 18 years managing blue chip brands and international creative projects in London, New York, Melbourne and Sydney. In her most recent role, she worked with Bill Granger, helping him expand his global brand.

The hire is the third in recent weeks for Principals. Andy Wood joined as Strategy Consultant last week, moving from House of Brands where he worked on the Vodafone, Dan Murphy’s and BWS accounts.

And last month Fiona Crawford joined Principals as Internal Brand Consultant. Fiona has worked for 12 years in senior HR roles in the auto, finance, hospitality, sports and fitness industries. Her most recent role was as National HR and Training Manager at Subaru.

Principals Managing Director Tom Brigstocke said the company’s employment philosophy was straightforward. “It’s simple: you need the best people to create the best work. And we’re lucky to have a very special group of people at Principals. I’m thrilled to welcome three more talented professionals to the business”.

About Principals

Principals is a brand strategy and identity company with offices in Sydney, Melbourne and Auckland.

We help clients build authentic, standout identities, digging deep to articulate their true personality and bringing it to life in their visual identity, language, behaviour and communications.

Principals’ services include: brand strategy, brand architecture, brand identity, brand messaging, brand communications, internal branding, brand guardianship, brand language (through XXVI, our in-house dedicated language unit) and brand management.

Our work includes rebranding NAB, Australian National University and the launch of the Greater Western Sydney Giants. Other recent and current clients include Austalia Post, MLC, Foxtel, Fox Sports, Clayton Utz, University of Tasmania, and the New Zealand Government.

To find out more, please visit: www.principals.com.au