VIRUS Cutting Edge Fabric Technology and Action Sport Performance Wear available in Australia. See it first at the Australian Fitness & Health Expo 2014.

This weekend the Australian Fitness & Health Expo, the largest fitness & health event in the southern hemisphere, is coming to Melbourne and it will be one of the biggest Expos staged in its twenty-year history – in other words, this is a not-to-be-missed event in 2014 for those who work in the area of fitness and health. For fitness and health professionals, the 2014 Expo will provide access to a range of essential informative topics and new innovative products such as VIRUS - Cutting Edge Action Sport Performance Wear, finally available in Australia! Find and see it first for yourself at the Australian Fitness & Health Expo, between April 4th-6th at Melbourne Convention & Exhibition Centre.

With our bleeding edge fabric technology and years of active apparel design experience, we intend on serving this individual athletes needs with the best in fabric, fabrication and design. Virus will give back to this community and bring specifically designed technical apparel for it's needs. The world of action sports today is pushing the boundaries of the human limit. As action sport professionals push these sports to new heights, it promotes everyday lifestyle athletes to follow suit. "The gear that they wear must follow the same trend and extend itself into a new era of cutting edge fabric technology and performance wear that helps push the progression of these sports." according to Cassidy Poon, Media & PR Publicist for Virus Australia. Virus is here to answer that call for the individual athlete. These are not team sports, it's you vs the world and it's elements.

The action sports "individual" athlete has evolved into the brightest and best in the world. Training and performance are key to the success of these individuals and every little edge can make a big difference. VIRUS has sought to bring the most bleeding edge fabric technology to the action sport athlete in Australia. These fabrics help strengthen, cool, warm and protect during training to competing. With our foundation in performance fabric and active apparel - we now can bring the best of class in product to what we believe are the world's most exciting sports and dynamic athletes within Australia.

With years of technical apparel fabrication and the latest technology laboratories - we are prepared to stand with those who stand alone.

                    

Natural Cooling Element
Our Cool Jade technology has been developed to reduce skin surface temperatures for use in high temperatures. Our testing has  proven that it's use on the skin can reduce temperatures up to 5 ° C.  Made by recycled jade shavings, nano technology has allowed this to be woven into yarn that is cool to the touch.  As Jade is a natural substance used in jewelry for centuries, it has no adverse affect on skin. 

           

Heat Trap Made With Recycled Coffee
Our Coffee Charcoal technology is designed specifically for use in cold weather. Made from recycled coffee beans, this technology insulates and traps heat. Our studies prove that the use of coffee charcoal in contact with the skin will raise surface temperatures up to 5 ° C. This technology provides a superior natural barrier from the cold combined with our quick dry technology allows for a comfortable resistance to low atmospheric temperatures.

                   

Rejuvenatory and Recovery Compound
Our Bio-ceramic technology was developed for rejuvenation and to counteract fatigue when applied to the skin. This technology was first used in bands applied to surgeons during lengthy operations to decrease fatigue and add stability to their hands. The mineral compound used in our Bio-ceramic has been mined from deep pockets in the ocean. It is an organic compound that not only adds to the recovery of muscle and nerves but is also works as an antioxidant. Our studies have proven that this technology fights arthritis, adds to nerve and muscle regeneration and helps relieve toxicities in the human body.

Virus Australia is currently looking for Australian dealers in the following sports categories.

• Motorsports
• Fitness / MMA
• Action Sports (BMX, Skydiving, MTB, Crossfit etc.)

Want to know more? 
Email us to get started or for more information about VIRUS | Action Sport Performance. For stockist inquiries please contact us at sales@virusactionsports.com.au with a brief outline about your company.

For Virus Australia Sports Media Inquiries:
Email Cassidy Poon, Media Publicist on behalf of Virus Australia at cassidyp@logicaltech.com.au
Twitter: www.twitter.com/cassidypoon

VIRUS Action Sports Performance Apparel with bleeding edge fabric technology available now in Australia and SEE IT FIRST with the Australia V-Team at Filex & Australian Fitness & Health Expo 2014! Come along over the weekend & get 25% OFF everything VIRUS Action Sports Performance apparels!



Don't forget to catch us all at the VIRUS Action Sport Runway hosted at #EveSundays & #evesouthbank on 6th April 2014 (Sunday Night) and your chance to meet with our industry sports & health celebrities and of course VIRUS V-Team Sports Ambassadors! Mention 'Cassidy' for your VIP Free entry before 10pm and industry rate after 10pm! You do not want to miss the Virus Action Sport after party straight after the Australian Fitness and Health Expo!

The expo is open from 9.30am – 5.30pm daily with Friday open to only those who work within the fitness and health industry. For more information visit www.fitnessexpo.com.au and for updates on features and celebrities.  If you work in the industry, you can pre-register online for free entry on Friday and over the weekend using promo code EXPO. General visitors can pre-book tickets online to avoid the queues – cost is $30 for a one-day ticket.

For fitness and health professionals, the 2014 Expo will provide access to a range of essential informative topics and products including:

-The launch of the latest fitness equipment and newest programs

-The latest in fitness and sportswear

-Access to decision makers from the major brands that supply equipment and accessories

-Access to information and presentations about developments in fitness theory, including training techniques and nutrition, from top sports coaches, sporting identities and experts.