ERP System Doubles Trade Show Success
Announcement posted by Greentree International 11 Apr 2014
Australian restaurant trade provider Oppenheimer doubled its trade show success using Greentree ERP
Increasing your ROI at a trade show is an age-old issue. For premium restaurant trade provider Oppenheimer it wasn't a primary focus of upgrading their business system, but it has proven to be an added bonus.
Oppenheimer is present at all the major kitchenware trade shows across Australia and this is a key sales focus. Whereas previously it might have taken weeks for a sales rep to come back and confirm an order made at the show, thanks to Greentree's integrated application sales staff can access the ERP software on the show stand, enabling a customer to place an order on the spot. According to Andrew Ashwin, Oppenheimer's Executive Group Manager, Professional Equipment & Administration, over four days at one show they doubled the business they did over the previous year.
"With Greentree, our people on the stand have more time to sell and up-sell. We can respond better to the customer and be precise about their order."
Read more about Oppenheimer's experience with Greentree.