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The Hit of New Season Fashion - Sunnies Day, Everyday

Announcement posted by Airborne Group PTY LTD 24 Apr 2014

Sunnies.com.au Launches a New Campaign, urging Australian’s to ‘Keep the Shades, as Summer Fades’.


For Immediate Release:

4th April 2014

The Hit of New Season Fashion: Sunnies Day, Everyday

Sunnies.com.au Launches a New Campaign, urging Australian’s to ‘Keep the Shades, as Summer Fades’.

Need a reason to snuff the naysayers, that is, a reason to wear your sunnies year round without a side-glance from Esme? Well we have found one.

The once humble, now in demand fashion accessory, a wardrobe staple, a sought after, an aspired to, a ‘must have’ item preferably in multiples and total non negotiable wardrobe inclusion is also, a health product.

From the elite fashionista, well-heeled front rower to the fashion faux pas, chain store attired norms, popping on your sunnies is actually doing something good for your health and the word on the street is prevention.

“A major part of our corporate mission is to drive the message that sunglasses are not only a fashion accessory, but also a preventative health measure” said Ricardo Banegas, founder of the newly launched Sunnies.com.au.

So what!? We have heard it all before right?

Wrong, more than 25% of adults don’t wear sunglasses, for various reasons, including loss, affordability, and 20% of those to complete ignorance to the dangers of sun damage. This alarming statistic from a well-educated country has led this small Aussie business to take action. They have made it their mission to give all Australians access to affordable, stylish eyewear that offers 100% UVA and UVB protection. And while they’re at it, they aim to reeducate that 25% of Aussies on eyewear safety etiquette starting with this…

Keep your shades as summer fades... So now there are no excuses!

Sunnies.com.au has recently launched their online store, which has a range of stylish sunglasses that offer 100% UVA and UVB protection to everyday Aussies at ridiculously affordable rates.

So what’s the catch, why are they so affordable?

The prices will no doubt have the well heeled fashionista scathing, assuming that there is no reason to don the eyewear, but the founders of this extraordinary little business are much more savvy than that.

“We put a lot of consideration into the range of sunglasses we offer to ensure that the Australian Standard for eye protection is achieved and that there is a price point and on trend style to suit a wide range of tastes so as many people as possible can protect their eyes without having to pay excessive costs” Ricardo said. “We can do this as we keep our costs very low”.

The sunnies.com.au team aim to bring Aussies the latest in-trend styles, that all comply with Australian eye safety standards, across multiple price points without skimping on the quality and style stakes. Something we have had little access too, until now.

“With such an amazing price point, with on trend styles and full protection, there is something for every Aussie that wants to look good and feel great without having to tire of dragging the piggy bank kicking and screaming to the shopping cart!” Ricardo stated.

What more could you want?

www.sunnies.com.au is owned by Australian Company Airborne Group Pty Ltd, for more information, images, or interview requests, please contact Angela Sweeney at media@sunnies.com.au or 0423 266 263.