Marketing Specialist Reveals the Top Promotional Products to Use for Trade Shows
Announcement posted by Imagepak Marketing 30 Apr 2014
ImagePak gives inputs on the promotional products that can help boost popularity during trade shows, business expos and similar events.
Perth, WA, 30 April 2014 – ImagePakMarketing, a leading provider of promotional products in Perth and other Australian locations, explained that trade shows are very important to businesses and should never be neglected.
According to Scott Eaton, proprietor of ImagePak, trade shows can provide various benefits to businesses, ranging from enhanced marketing campaigns, improved customer interaction, effective promotion and many other advantages.
Eaton, however, reminds people that joining trade shows is just the initial step. In order to enjoy the full benefits of trade shows, businesses must be able to use the proper promotional products and handouts, for greater efficiency.
According to Mr Eaton: “Trade shows are important. After all, these events do not only give businesses a chance to mingle with competitors, but it also allows them to meet their clients. In turn, this can help boost a company’s marketability, as well as result to an increased customer base.”
“To make the most out of trade shows, however, you will need to consider various details, ranging from your booth design, your marketing message and of course, the promotional products you’re handing out. By taking care of these, you will be able to have more visitors to your booth and engage with more people, ultimately making your campaign a more fruitful one,” he added.
Eaton emphasised that promotional products play a vital role in how popular an expo booth will be. As it is, he reminds people to do the necessary research and opt for items that people can use, in order to attract more people and to gain the benefits that trade shows offer.
Here are some of the promotional products that Scott Eaton suggests:
Promotional Clothing
Handing out clothing such as caps, jackets, shirts and similar items can be a good move, considering that these have enough space to place a company logo or name on, and are usable enough to ensure that recipients will appreciate them.
Kitchen Wares and Household Items
According to Eaton, household items and kitchen wares can also be good options, considering that people spend most of their time at their homes and kitchens.
By giving people household items that they can use every day, a company’s brand exposure is maximised, thereby familiarising more people with their brand and understanding what they have in store.
Examples of useful household items and kitchen wares that can serve as promotional products are: aprons, mugs, utensils, refrigerator magnets, bottle and can openers, table mats, glasses and many others.
Smaller-Sized “Everyday” Items
The rule when choosing promotional products is: the more usable a particular product is, the more effective it is for promotion and marketing.
As it is, people should not be solely focusing on the size of the freebies and giveaways that they’re offering. Instead, they should also consider the usability of their handouts, as this can affect how effective their marketing efforts will be.
Some good options for this category include: key chains, pens, pencils, silicone wristbands, stubby holders, torch lights and stickers.
Office items such as notepads, pen holders and table calendars can also be good handouts to increase popularity during trade shows.
About ImagePak Marketing
ImagePak Marketing is a well-respected promotions expert in Perth, with a wide array of promotional products that can be used for trade shows, promoting customer loyalty and many other business purposes.
To know more about the company, visit their website at http://www.imagepak.com.au/ or call (08) 92444 111.
According to Scott Eaton, proprietor of ImagePak, trade shows can provide various benefits to businesses, ranging from enhanced marketing campaigns, improved customer interaction, effective promotion and many other advantages.
Eaton, however, reminds people that joining trade shows is just the initial step. In order to enjoy the full benefits of trade shows, businesses must be able to use the proper promotional products and handouts, for greater efficiency.
According to Mr Eaton: “Trade shows are important. After all, these events do not only give businesses a chance to mingle with competitors, but it also allows them to meet their clients. In turn, this can help boost a company’s marketability, as well as result to an increased customer base.”
“To make the most out of trade shows, however, you will need to consider various details, ranging from your booth design, your marketing message and of course, the promotional products you’re handing out. By taking care of these, you will be able to have more visitors to your booth and engage with more people, ultimately making your campaign a more fruitful one,” he added.
Eaton emphasised that promotional products play a vital role in how popular an expo booth will be. As it is, he reminds people to do the necessary research and opt for items that people can use, in order to attract more people and to gain the benefits that trade shows offer.
Here are some of the promotional products that Scott Eaton suggests:
Promotional Clothing
Handing out clothing such as caps, jackets, shirts and similar items can be a good move, considering that these have enough space to place a company logo or name on, and are usable enough to ensure that recipients will appreciate them.
Kitchen Wares and Household Items
According to Eaton, household items and kitchen wares can also be good options, considering that people spend most of their time at their homes and kitchens.
By giving people household items that they can use every day, a company’s brand exposure is maximised, thereby familiarising more people with their brand and understanding what they have in store.
Examples of useful household items and kitchen wares that can serve as promotional products are: aprons, mugs, utensils, refrigerator magnets, bottle and can openers, table mats, glasses and many others.
Smaller-Sized “Everyday” Items
The rule when choosing promotional products is: the more usable a particular product is, the more effective it is for promotion and marketing.
As it is, people should not be solely focusing on the size of the freebies and giveaways that they’re offering. Instead, they should also consider the usability of their handouts, as this can affect how effective their marketing efforts will be.
Some good options for this category include: key chains, pens, pencils, silicone wristbands, stubby holders, torch lights and stickers.
Office items such as notepads, pen holders and table calendars can also be good handouts to increase popularity during trade shows.
About ImagePak Marketing
ImagePak Marketing is a well-respected promotions expert in Perth, with a wide array of promotional products that can be used for trade shows, promoting customer loyalty and many other business purposes.
To know more about the company, visit their website at http://www.imagepak.com.au/ or call (08) 92444 111.