Growth of Inkjet MFPs and Colour Lasers Continues to Boost Australian Printer Market, Finds IDC
Announcement posted by IDC 26 Aug 2004
IDC has released figures on the Australian printer market for the second quarter of 2004. The total printer market shipped 470,000 units in Q2 2004, which represented a 9% increase quarter on quarter. The total printer market, which includes both inkjet single function and multifunction printers (MFP), single function laser and serial dot matrix (SDM) printers, grew by 12% when compared to the same period in 2003.
IDC reported growth for inkjet, laser and SDM printers in Q2. The continuous growth of inkjet MFPs over single function inkjet printers saw the inkjet MFP market reach 205,000 units in Q2 2004, up by 23% quarter on quarter. Inkjet single function printers however continued to decline from Q1 2004 with 190,000 units in Q2, a decrease of 2%.
Inkjet MFPs have continued to steal market share from inkjet single function printers, and are just short of 50% share in the first half of 2004. In the second quarter, inkjet MFPs gained 52% of the total inkjet market, in comparison to 46% share gained in Q1 2004. It is expected that this trend will continue as vendors are shifting their focus away from single function inkjets to drive the uptake of inkjet MFPs, said Su-Lin Ng, IDC Printer Analyst
Consumers and small businesses are the primary target markets for inkjet MFPs and vendors will continue to educate and highlight the benefits to these markets. In Q2, vendors offered promotions such as bundling and cash-back offers to drive the demand in the inkjet market, Ms Ng added.
The mono laser printer market reached 58,000 units in Q2, a growth of 6% over Q1. Colour laser printers passed the 10,000 unit mark shipping 12,000 units in Q2, a surge of 30% quarter on quarter.
The rapid decline in prices for colour laser printers has definitely increased the demand by end users. Price continues to be a big driver for the uptake of colour laser printers especially in the small business market who can now print in colour using the laser technology at a lower purchase cost, where some prices have hit as low as under $800, commented Ms Ng.
SDM printers also recorded growth of 4% from Q1 2004, shipping 3,400 units in Q2.
Despite overall market growth in Q2, IDC expects the second half of 2004 to be lower in unit shipments than the first half for single function printers, following the increased channel stock ups and end user purchases that have been made since Q1 2004. The upcoming federal election and the continuous decline in unit shipments of inkjet single function printers, is also expected to contribute to the slow-down in the total single function printer market in the second half. The outlook for inkjet MFPs, however, remains promising with yearly growth projected to be over 60% in 2004.
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Register today for IDC's High Performance Channel and Partnering Workshop
In todays IT industry, most product and service vendors have realised that they alone cannot fully meet customer requirements they need to work with third parties to deliver solutions to customers. As a result, most managers in hardware, software and IT services companies need a solid understanding of partnering.
IDC's new two-day High Performance Channel and Partnering Workshop is a hands-on professional program for executives and managers grappling with the issues of partner strategy and tactics. This workshop is structured around a practical, workbook-driven approach and guarantees time saving success and real-world expertise learning. It delivers both contextual understanding and practical guidance, and is ideal for business unit leaders, product managers, and alliance management professionals who are looking to gain leading-edge insights and skills. You will also receive all conference materials to refer to later!
REGISTER TODAY! Seats are limited to only 25
Date: Wednesday 8th and Thursday 9th September 2004
Time: 8.30am - 5.00pm
Venue: Sydney - Argyle Function & Conference Centre, 12 Argyle St, The Rocks (Rum Rooms)
Cost: A$2145 incl GST
For full details including the agenda, speaker biographies and registration form go to http://www.idc.com.au/events/channelworkshop/ or for further information, please contact Belinda Johnson via phone 02-9925-2236 or email bjohnson@idc.com
About IDC
IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyse and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organisations. IDC is a subsidiary of IDG, the worlds leading technology media, research, and events company. Additional information can be found at www.idc.com.au
IDC reported growth for inkjet, laser and SDM printers in Q2. The continuous growth of inkjet MFPs over single function inkjet printers saw the inkjet MFP market reach 205,000 units in Q2 2004, up by 23% quarter on quarter. Inkjet single function printers however continued to decline from Q1 2004 with 190,000 units in Q2, a decrease of 2%.
Inkjet MFPs have continued to steal market share from inkjet single function printers, and are just short of 50% share in the first half of 2004. In the second quarter, inkjet MFPs gained 52% of the total inkjet market, in comparison to 46% share gained in Q1 2004. It is expected that this trend will continue as vendors are shifting their focus away from single function inkjets to drive the uptake of inkjet MFPs, said Su-Lin Ng, IDC Printer Analyst
Consumers and small businesses are the primary target markets for inkjet MFPs and vendors will continue to educate and highlight the benefits to these markets. In Q2, vendors offered promotions such as bundling and cash-back offers to drive the demand in the inkjet market, Ms Ng added.
The mono laser printer market reached 58,000 units in Q2, a growth of 6% over Q1. Colour laser printers passed the 10,000 unit mark shipping 12,000 units in Q2, a surge of 30% quarter on quarter.
The rapid decline in prices for colour laser printers has definitely increased the demand by end users. Price continues to be a big driver for the uptake of colour laser printers especially in the small business market who can now print in colour using the laser technology at a lower purchase cost, where some prices have hit as low as under $800, commented Ms Ng.
SDM printers also recorded growth of 4% from Q1 2004, shipping 3,400 units in Q2.
Despite overall market growth in Q2, IDC expects the second half of 2004 to be lower in unit shipments than the first half for single function printers, following the increased channel stock ups and end user purchases that have been made since Q1 2004. The upcoming federal election and the continuous decline in unit shipments of inkjet single function printers, is also expected to contribute to the slow-down in the total single function printer market in the second half. The outlook for inkjet MFPs, however, remains promising with yearly growth projected to be over 60% in 2004.
****************************************************************
Register today for IDC's High Performance Channel and Partnering Workshop
In todays IT industry, most product and service vendors have realised that they alone cannot fully meet customer requirements they need to work with third parties to deliver solutions to customers. As a result, most managers in hardware, software and IT services companies need a solid understanding of partnering.
IDC's new two-day High Performance Channel and Partnering Workshop is a hands-on professional program for executives and managers grappling with the issues of partner strategy and tactics. This workshop is structured around a practical, workbook-driven approach and guarantees time saving success and real-world expertise learning. It delivers both contextual understanding and practical guidance, and is ideal for business unit leaders, product managers, and alliance management professionals who are looking to gain leading-edge insights and skills. You will also receive all conference materials to refer to later!
REGISTER TODAY! Seats are limited to only 25
Date: Wednesday 8th and Thursday 9th September 2004
Time: 8.30am - 5.00pm
Venue: Sydney - Argyle Function & Conference Centre, 12 Argyle St, The Rocks (Rum Rooms)
Cost: A$2145 incl GST
For full details including the agenda, speaker biographies and registration form go to http://www.idc.com.au/events/channelworkshop/ or for further information, please contact Belinda Johnson via phone 02-9925-2236 or email bjohnson@idc.com
About IDC
IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyse and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organisations. IDC is a subsidiary of IDG, the worlds leading technology media, research, and events company. Additional information can be found at www.idc.com.au