Criteo Ads Reach More Than 920 Million Unique Internet Users According to comScore

Announcement posted by Criteo 19 May 2014

Criteo Delivers Advertisers Extensive Global Reach and Local Strength with Unique Access to Internet Users that Other Major Marketing Channels Don’t Reach

Sydney, Australia – May 19, 2014 – Criteo (NASDAQ: CRTO), a leading global technology company thatspecialises in digital performance advertising, today announced that it reaches 924 million Internet users per month with real-time, personalised ads according to comScore’s monthly MMX® report. According to this report, Criteo’s reach is second only to Google Display Network’s globally.

Additionally, Criteo is incremental to Search, since nearly 50 percent of Internet users worldwide who saw a Criteo ad were not exposed to Google search ads. This demonstrates that Criteo uniquely reaches a large and growing group of Internet users that other major marketing channels don’t reach.

Advertisers working with Criteo benefit from the opportunity to connect and engage with the right consumers with greater efficiency and scale. The comScore report also highlights that approximately 8 out of every 10 Internet users saw a Criteo ad in the major global markets in March, and in some instances more users. Below is a detailed breakdown of the percentage of Internet users that saw a Criteo ad by country:

88 percent in Japan
85 percent in the Netherlands
82 percent in the United Kingdom
81 percent in France
81 percent in Italy
79 percent in Brazil
79 percent in Germany
78 percent in the United States of America
77 percent in Spain
68 percent in Russia
62 percent in Australia

“That almost 1 billion unique internet users worldwide are shown Criteo personalised ads every month based on the comScore MMX report underscores our extensive global reach,” said Eric Eichmann, COO at Criteo. “Criteo works directly with more than 6,000 of the leading publishers around the globe and all major real-time bidding networks, putting us in the perfect position to deliver the efficiency and scale that marketers demand for their campaigns.”

To see Criteo’s infographic representing the comScore findings please visit
http://www.criteo.com/en/criteo-ads-reach-over-920-million-unique-internet-users-comscore

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About Criteo

Criteo is a global leader in digital performance advertising, working with over 5,000 companies around the world. Criteo has over 800 employees in offices across the U.S., Europe and Asia servingmore than 40 countries.

For more information, please visit http://www.criteo.com.

Media Contact:

Steph Hansen
Click PR
criteo@clickpr.com.au
02 8006 0132