MobileActive turns celebrity with the signing of Australia's longest established photo agency Austral Press
Announcement posted by MobileActive Limited 01 Jun 2006
The ultimate consumer experience in mobile entertainment just got bigger
MobileActive Limited (ASX:MBA), a global mobile content and entertainment provider, today announced it has signed an agreement with Australia's longest established photo agency, Austral International Press Agency (Austral Press), to provide a wide range of photographic content, including celebrity photos that will be downloadable as wallpapers from the MobileActive website (www.mobileactive.com).
"We are excited to be working with the leading mobile content specialist MobileActive, now that mobile devices have taken centre stage in people's lives," said Dr Michael Harsanyi, managing director of Austral Press.
"We have decided to distribute our celebrity photo content via MobileActive, firstly to ensure that all downloads are of top quality, and secondly to create and build a mobile content community with an exceptional consumer experience.
Austral Press represents top overseas photographic agencies and photographers from London, Paris, Milan, Los Angeles and New York. The Austral Press website is ranked within the top 1% of all websites accessed from within Australia and consistently appears within the top 50 Australian News and Media sites.
The mobile community and the culture of celebrity is a hot space at the moment. We live in an environment where the cult of celebrity is dominant we just need to look at the cover of every magazine. MobileActive is supplying this demand, by providing its customers with Austral Presss celebrity photo content in the form of desirable image downloads to the Mobile handset.
Celebrity content is highly relevant to our target market. This is another good product line to grow our revenues. We will continue to seek other outstanding global mobile content partners like Austral Press that enable us to give our customers what they want when they want it, said Neil Wiles, managing director for MobileActive.
MobileActives signed agreement with Austral Press adds further to its strategy to consolidate and expand its position in the marketplace and build its brands through mobile content licensing, acquisition and in-house development.
The celebrity photo content in the form of wallpaper/image downloads via MobileActive web (www.mobileactive.com) and wapsites will be available from June 2006.
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About MobileActive
MobileActive Limited (ASX:MBA) is a global mobile phone content and entertainment provider. MobileActive aggregates, develops and distributes a diverse range of mobile content and entertainment including music, games, video, information services, graphics and applications. MobileActive has built a large and unique content library which continues to grow, offering varied types of content in different genres. The mobile content is distributed directly to consumers and via telecommunication carriers and partners using a propriety technology platform which is highly scalable and which can be quickly deployed in any market. For more information please see www.mobileactive.com
About Austral International Press Agency
Austral International Press Agency Pty Ltd (Austral Press), representing leading overseas agencies and photographers from London, Paris, Milan, Los Angeles and New York, is one of the major suppliers of celebrity paparazzi and studio portraiture, news features and reportage to the Australian media. The Austral Press website allows participating members to undertake their own searches of the extensive digital library. For more information please see www.australpress.com.au.
"We are excited to be working with the leading mobile content specialist MobileActive, now that mobile devices have taken centre stage in people's lives," said Dr Michael Harsanyi, managing director of Austral Press.
"We have decided to distribute our celebrity photo content via MobileActive, firstly to ensure that all downloads are of top quality, and secondly to create and build a mobile content community with an exceptional consumer experience.
Austral Press represents top overseas photographic agencies and photographers from London, Paris, Milan, Los Angeles and New York. The Austral Press website is ranked within the top 1% of all websites accessed from within Australia and consistently appears within the top 50 Australian News and Media sites.
The mobile community and the culture of celebrity is a hot space at the moment. We live in an environment where the cult of celebrity is dominant we just need to look at the cover of every magazine. MobileActive is supplying this demand, by providing its customers with Austral Presss celebrity photo content in the form of desirable image downloads to the Mobile handset.
Celebrity content is highly relevant to our target market. This is another good product line to grow our revenues. We will continue to seek other outstanding global mobile content partners like Austral Press that enable us to give our customers what they want when they want it, said Neil Wiles, managing director for MobileActive.
MobileActives signed agreement with Austral Press adds further to its strategy to consolidate and expand its position in the marketplace and build its brands through mobile content licensing, acquisition and in-house development.
The celebrity photo content in the form of wallpaper/image downloads via MobileActive web (www.mobileactive.com) and wapsites will be available from June 2006.
- Ends -
About MobileActive
MobileActive Limited (ASX:MBA) is a global mobile phone content and entertainment provider. MobileActive aggregates, develops and distributes a diverse range of mobile content and entertainment including music, games, video, information services, graphics and applications. MobileActive has built a large and unique content library which continues to grow, offering varied types of content in different genres. The mobile content is distributed directly to consumers and via telecommunication carriers and partners using a propriety technology platform which is highly scalable and which can be quickly deployed in any market. For more information please see www.mobileactive.com
About Austral International Press Agency
Austral International Press Agency Pty Ltd (Austral Press), representing leading overseas agencies and photographers from London, Paris, Milan, Los Angeles and New York, is one of the major suppliers of celebrity paparazzi and studio portraiture, news features and reportage to the Australian media. The Austral Press website allows participating members to undertake their own searches of the extensive digital library. For more information please see www.australpress.com.au.