Announcement posted by JC Indahaus Media 26 Jun 2014
Brisbane Australia Menswear Fashion Designer, Sam Abi has struck a major deal allowing him to use luxury Ermenegildo Zegna fabric across his boutique suit collection. Resident fashion guru at Brisbane’s popular riverside precinct – Portside Wharf and owner of Urbbana, said the new suits is now available across his stores in Brisbane, Melbourne and the Gold Coast.
The renowned Ermenegildo Zegna Italian luxury fashion house and wool mill specialises in men’s clothing and manufactures suits for some of the world’s biggest high-end brands including Gucci, Yves Saint Laurent and Tom Ford.
Mr. Abi said it was a major coup to secure access to the material for his collection and would help take Urbbana – which was established at the fashion and lifestyle precinct in 2009 – to the next level. “This is a milestone deal that will assure Urbbana stays at the top of the menswear boutique ladder in Australia,” he said.
“The collection will focus on light weight merino wool, in line with the Australian climate, and the designs will include a few new season tweaks to the current cut, which has been very popular with our clientele.” Mr Abi said the deal was struck through his long term suit manufacturer, based in Milano, who he met with on a recent sourcing trip across Italy and Turkey.
During the trip, he also locked in a range of new fabrics, leather, accessories and designs to ensure his fast growing menswear collection of suits, shirts, pants, shoes and ties remained at the forefront of worldwide fashion trends, while maintaining the distinctive flair his boutique fashion store has become renowned for.
“I have selected 80 new fabrics that will be used for the shirt collection in 2014 to keep the designs really fresh,” said Mr Abi.
“I have also picked over 100 new designs of silk from my manufacturer in Como-Italy to produce the next Urbbana silk ties collection, so there will be a whole range of new choices coming in store soon.
“Across the board, the new designs and fabrics will be in line with our focus on unique colour combinations and striking prints that allow men to show their distinct personality, while maintaining a high level of professionalism.”
Since opening his first store in Brisbane’s sophisticated Portside Wharf precinct located on the Brisbane River at Hamilton, Mr Abi has expanded his presence throughout Australia, with a second store in Chapel Street in Melbourne and a third store under the Hilton Surfers Paradise on the Gold Coast which opened in 2013.
The Portside Wharf store, which Mr Abi established in 2009, is one of over 30 boutique retail stores at the popular riverside precinct, giving locals that live in the luxury residents apartments at Portside Wharf and visitors to the precinct a truly boutique shopping experience.
Mercedes-Benz Fashion Festival Brisbane 2014 has released the official program for Brisbane's biggest week of everything fashion and style. Showcasing the best of the best in fashion and style, Australian designers will wow the crowd with their new collections. Fashionista's will see the fashion trends from the exciting line up of coveted labels such as Akira, Ginger & Smart, Lee Mathews and Easton Pearson as well as some of Queensland's favourite local designers including George Wu, Sacha Drake, Tengdahl, Urbbana, Darb Couture and many more.
JC Indahaus Media Fashion Correspondents, Cassidy Poon and Johnny Saluni's favourite and coveted Australian Menswear Fashion Designer, Sam Abi from Urbbana will showcase their most fashion forward collections for the upcoming season at the iconic Brisbane City Hall. Being in the heart of the CBD, City Hall will provide the perfect setting for the runway shows and the extravagant Mercedes-Benz Highlights Parade & Wrap Party.
When we think of fashion I think of cities like Paris, Melbourne, London, Sydney and New York, Brisbane generally doesn’t make the list. But according too Sam Abi, Menswear Fashion Designer behind successful men’s brand Urbbana, Queensland’s market has huge amounts of potential and the young talent has used it to his advantage.
“Many designers believe that to make it in the fashion industry they need to move to Sydney or Melbourne,” he said. “I moved from Sydney to Brisbane because I saw huge potential in the Queensland market. There is a multitude of emerging local designers and people are becoming more fashion conscious, embracing the latest trends from the catwalks.”
The Urbbana Men's Style Studio venture started in 2009 when Sam Abi, the brand founder and designer, launched the production of his signature menswear collection utilising prestigious fabrics along with the finest raw materials and traditional tailoring techniques. URBBANA has developed into a foremost Australian brand that epitomizes all symbols of elegance and sophistication. URBBANA men's shirts, suits and shoes are now found at selected men's boutiques in Sydney, Brisbane. Melbourne and Perth. For more information, please go to www.urbbana.com.au or visit Urbbana Melboune at, 407 Chapel Street, South Yarra.
Founder, Director and Fashion Designer of luxury Urbbana Menswear brand, Sam Abi is a man to keep your eyes on. He is at the top of his fashion game, turning heads and going places in eloquent style. Whether he is personally styling customers, showcasing his fashion on catwalks or enjoying a morning coffee and muffin along Chapel Street, Sam’s dressed to impress from head to toe in the Urbbana's clothing label that he created himself; describing his collection as being an ‘expression of luxury.’ - See more from Mark Richardson from Porchthoughts at www.porchthoughts.com/2013/06/stylish-grand-opening-in-melbourne/
As an exciting new addition to the Mercedes-Benz Fashion Festival Brisbane program, the general public will be able to indulge in fashion and style as Brisbane Marketing will be staging a free full-length fashion show - Fashion in the City Parade. This exclusive event will be staged on the Festival's main runway at Brisbane City Hall on Thursday, 28 August at 12:30pm.
Mercedes-Benz Fashion Festival Brisbane 2014 will kick off with an exciting start as Myer opens the official runway program with a cutting-edge show, featuring the best Australian Designers and their fashion trends in the Myer Spring Summer 15 Fashion Show. With many more events listed on the program, you don't want to be fashionably late, so purchase your tickets today at www.mbff.com.au.
See the complete program for the 2014 Mercedes-Benz Fashion Festival Brisbane below and support your favourite Australian designers TODAY.
Mercedes-Benz Group Show 2014
Date: Thursday 28 August at 7.00pm
Location: Auditorium, Brisbane City Hall
The Mercedes-Benz Group Show provides the perfect platform to showcase the stunning collections of experienced designers: Talulah, Pistols at Dawn, George Wu, Jack Sullivan, Michelangelo, Chetcuti andUrbbana. As the Fashion Festival's principal and naming rights partner for the ninth consecutive year, Mercedes-Benz is passionate about design, innovation and the relentless search for perfection.
The collections in this Group Show embody Mercedes-Benz’s passion and philosophy and should not be missed.
*The 'Urbbana Sets Out To Revolutionise Male Wardrobes' in conjunction with Mercedes-Benz Fashion Festival Brisbane 2014 Fashion Media Release is proudly supported by JC Indahaus Media Agency*
For media inquiries and interviews with Cassidy Poon, Fashion Marketing Expert for JC Indahaus Media, please kindly email your name, company and contact details to jcindahaus.media@yahoo.com