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Melbourne Historic Photographic Celebration At The East End Theatre District.



To recognise and celebrate this exciting time in Melbourne’s Music Theatre scene, a special commemorative photograph were staged on the steps of Parliament House on Spring Street yesterday.


The recently named The East End Theatre District (the collective brand for the city’s heritage theatres) is thriving with WICKED at The Regent, Rocky Horror at The Comedy, The King and I at The Princess and Les Miserables now at Her Majesty’s Theatre on offer this winter.

Theatre owner Jason Marriner, speaking on behalf of The East End Theatre District, said, “A tourist arriving in Melbourne could quite easily be mistaken for thinking they had arrived on New York’s Broadway or in London’s West End given the amount of theatre currently on offer in the city."

Over 1.5 million tickets will be sold this year, with more than 22,000 tickets booked to performances this weekend alone. It is a bumper time for theatre in Melbourne – it’s obviously good for everyone working in the theatre to be busy, but the shops, cafes, restaurants and hotels also benefit significantly as well. And of course, most importantly, theatre-goers have the opportunity to experience truly world class theatre and performances."

To recognise and celebrate this exciting time in Melbourne’s Music Theatre scene, a special commemorative photograph were staged on the steps of Parliament House on Spring Street yesterday with the Minister for the Arts, Heidi Victoria MP at 12:30pm Saturday yesterday July the 5th 2014 before the matinees commence around the city. Theatre productions Wicked, The Rocky Horror Show, The King and I and Les Misérables, the casts and behind-the-scenes workers came together yesterday on the steps of Parliament House.



Media Delegates across Fashion, Performing Arts and Musical Theater were also cordially invited yesterday afternoon including both Cassidy Poon and Johnny Saluni, Fashion Media Influencers from 'JC Indahaus' turned Social Media Sensation Icons in 2014.

We were all there together with the cast for one purpose which is to support the historic Music Theater Scene milestone and to celebrate Melbourne's newly named "The East End Theatre District"! For the first time in five years Melbourne is hosting a major theatre production, The East End Theatre District, in every heritage theatre in the city. Craig McLachlan and his motley crew of misfits, Lisa McCune and everyone from the Palace of Siam, Lucy Durack and whole of Oz as well as Simon Gleeson and the miserables assembled in full costume along with theatre workers from each production.

The East End Theatre District, the collective brand for the city’s heritage theatres, is currently home to Les Misérables, which opened to much fanfare this week at Her Majesty’s Theatre with the season already on sale through to December; Craig McLachlan and his motley crew of misfits in The Rocky Horror Show which has been selling out the Comedy Theatre since April; the spellbinding Wicked packing out the Regent Theatre; and Rodgers and Hammerstein’s exquisite musical The King and I starring Lisa McCune, currently playing at the Princess Theatre.


The Minister for Tourism, Louise Asher said Melbourne’s newly named East End Theatre District’s current productions are bringing more visitors and tourist dollars to our city. “Melbourne is Australia’s theatre capital and these productions add greatly to that reputation”, Ms Asher said. The Minister for the Arts, Heidi Victoria said the four musical productions currently showing in Melbourne would not have been possible without the dedication and commitment of producers, cast, musicians and backstage staff. ''Melbourne, as the nation's arts capital, is at the forefront of a thriving theatre scene which has flow-on effects to the broader Victorian economy," she said.

“Melbourne is a great theatre town – plain and simple,” says leading producer John Frost AM. “Unlike other cities in Australia the location of Melbourne’s theatres in close proximity and within the central city brings a lot of energy and excitement to the experience of going to the theatre. And not only the location, but the theatres themselves are historic and iconic in their own right – Melbourne is very lucky to have held onto these beautiful theatres. They’re a wonderful asset for the city.” With a combined capacity exceeding 7,000 seats (excluding the Forum), and up to eight performances at each theatre per week, the East End Theatre District has the potential to attract over 50,000 people to the city each week and is a driving force behind the city’s tourism economy.


Cassidy Poon, Media Influencer from 'JC' Indahaus added that,“Not only the location, but the theatres themselves are historic and iconic in their own right – Melbourne is very lucky to have held onto these beautiful theatres. They’re a wonderful asset for the city.”

Theatre owner Jason Marriner added, “Musical theatre is a week-in, week-out major event for Melbourne. Its consistency and longevity when you consider theatre is a year-round proposition, makes it a very valuable attraction for the State, and an essential element of the Melbourne economy.” Melbourne heritage theatres in fact have a combined economic impact $230 million each year and every year.

Rather than just promoting the arrival of Wicked or Les Misérables, grouping these theatres together into a district provides a collective weight that cannot be achieved individually. The name of the district brings up connotations of Broadway and West End and ultimately secures Melbourne’s place as an artistic city to be reckoned with.


For over three decades, Marriner Group has brought Melbourne’s most memorable entertainment experiences to life. As the proprietors and custodians of Melbourne’s prized heritage theatres, they play host to many of the biggest shows and stars of the entertainment world.


For the ultimate night at the theatre, 'JC Indahaus' Johnny and Cassidy highly recommend Marriner Group because they offer a superb range of theatre shows, tickets and packages. You get to have access to great seating and enjoy the exclusivity of your own private suite, a breathtaking setting, award-winning catering, fine wines and your theatre seats only moments away.

As a provider of world-class events venues for Melbourne, we are also aware that Marriner Group has become renowned for its event production, award-winning catering, and for delivering the most spectacular events in Melbourne. Whether it’s a corporate event, gala dinner, product launch, conference, opening night party or wedding, they will ensure your event is nothing short of spectacular.

They take pride in your peerless artistry, impeccable management and award-winning catering and in helping your clients and patrons to shine in the spotlight! Melbourne Fashion Influencers and Media Bloggers extraordinaire Cassidy & Johnny turned Social Media Sensation Icons in 2014 are proud to support the historic milestone for Marriner Group, The East End Theatre District, City of Melbourne and the Melbourne Theatre Industry.



We would like to take this opportunity to congratulate the Marriner Group Management once again on the wonderful historical achievement, Theatre productions Wicked, The Rocky Horror Show, The King and I and Les Misérables, the casts and behind-the-scenes workers who came together yesterday on the steps of Parliament House. To hear about upcoming shows and presale opportunities, head over to www.marrinergroup.com.au