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City launches Ferragosto Instagram Photo Competition

Snappers challenged to capture favourite images of Italy

We are harnessing social media to build excitement around August’s Ferragosto Festival with the launch of an Instagram competition, says City of Canada Bay Mayor Angelo Tsirekas.

“We are encouraging people to come up with some creative ways to showcase our Ferragosto Festival and Italy,” he said.

“When you think of the words “Ferragosto” and “Italy”, what images do they conjure up? Whatever it is, we encourage people to take snaps via Instagram and show their love for Ferragosto and Italy.”

Perhaps the images that come to mind are Nonna’s pane casareccia (crusty bread) dipped in olive oil? Or maybe Roman architecture, Milan fashion or a gondolier’s straw hat?

Budding snappers are invited to showcase their creativity, photography skills and social media savoir-faire by entering our #Ferragosto2014 Instagram Photo Competition.

Simply snap and upload an image to @canadabay's Instagram feed – using the hashtag #Ferragosto2014 - of what Ferragosto and Italy represent to you.

The photo must be an original and can portray any aspect of Ferragosto (the City’s annual Italian festival in Five Dock) or Italian culture and heritage.

Photos will be judged on creativity and relevance by Council’s judging panel. Participants can enter as many times as they like, including on the day of Ferragosto, Sunday, 17 August 2014.

Each week, we will select a #Ferragosto2014 Instagram Photo of the Week, share it on Council’s social media sites and give away minor prizes to weekly winners.

There are two grand prizes to be won:

* A three-hour styling session with Birkenhead Point Outlet Centre fashion stylist Kerry Athanassiou (for either a male or female) plus $300 worth of vouchers to be redeemed at Birkenhead Point Outlet Centre. Total prize value is $600.

* An iPad Mini (valued at $500).

How to enter:

1. Follow @canadabay on Instagram
2. Take a photo of what Ferragosto and Italy mean to you
3. Upload your photo to Instagram and tag it with @canadabay and #Ferragosto2014.

The competition runs until 11.59pm Monday, 18 August.

For more information please visit www.canadabay.nsw.gov.au