Husqvarna Group Australia appoints MediaCom to Gardena
Announcement posted by Sphere Public Relations 17 Jul 2014
Husqvarna Group AU has announced the appointment of MediaCom Australia as its agency to represent its Gardena brand's media communications services.
After a local market review that included a tender process, MediaCom is delighted to have won the account of the world’s largest producer of outdoor power products, and to be working with its Gardena brand, which offers home and garden owners a full range of innovative watering product solutions for residential applications.
Stephen Clark General Manager, Product & Marketing at Husqvarna Australia was pleased to make this appointment stating that: "MediaCom’s scale in market, strategic skills and best in class capabilities in planning, buying and digital services will enable us to deliver and exceed our business objectives for the Gardena brand."
Geoff Clarke, Managing Director at MediaCom Sydney, said of the appointment: "It is fantastic to have won the Gardena business. We are excited by this assignment and the opportunity to partner with Husqvarna Group, a business steeped in such a rich history. We will add value through smart communications planning and implementation to achieve significant results for Gardena."
MediaCom is also a global partner of the Husqvarna Group across 18 markets.
ENDS
For more information, please contact Geoff Clarke, Managing Director Sydney on +61 2 9463 7151
About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content - defined as any form of consumer messaging - as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
For more information, visit www.mediacom.com
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About GroupM
GroupM is the world’s largest global media investment management operation, with total billings exceeding US$96 billion (Source: RECMA 2013). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.
About WPP
WPP is the world’s largest communications services group with billings of US$71.7 billion and revenues of US$16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 175,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2013 Cannes Lions International Festival of Creativity for the third year running, since the award was initiated.
