Michael Hill wins 2014 ORIA for Best Multichannel Retailer

Sydney – 28th July, 2014 – The winner of the 2014 ORIA Awards, Best Multichannel Retailer was announced this week with prestigious jeweller Michael Hill, receiving the coveted award for its online offering created by digital commerce agency, Amblique.

Michael Hill International was one of seven finalists in their category along with Harvey Norman, David Jones, Dan Murphy’s, Masters Home Improvement, Shoes of Prey and Woolworths Online.

As voted by industry experts and the online retail community, The Multichannel award was given to the retailer demonstrating best practice in integrating traditional retail with online retail in an innovative, effective way to grow the overall retail business. Judging was based on efficiency, ingenuity, dedication to customer experience and return on investment.

Michael Hill International was recognised for having a superior online experience that not only increased sales online but also translated to more sales in-store. Working with their local partner, Amblique, content was implemented such as shoppable videos, interactive catalogues, build your own charm bracelet and a dedication to customer education. 

On acceptance of the award, James Johnson, Group Digital Manager, says that the award was “absolutely won as a result of our sole dedication to customer service and the customer experience. A big thanks to the whole Michael Hill digital team, as well as our partner Amblique.” Mike Parsell, CEO, reaffirmed that providing an online experience to compliment the instore experience is paramount to the brand’s growth.

“Michael Hill International are setting the pace for innovation and performance in the retail industry, they have created a superb online customer experience that rivals their in-store experience.” said Lisa Powell, Head of Retail Practice at Amblique “We are proud to be working with Michael Hill International to help make their visions and ideas a reality. They are certainly on a roll after winning the Demandware Commerce Pacesetter Award in Miami earlier this year and Michael Hill and the entire digital team should be congratulated!”

About Michael Hill

Michael Hill International exist to craft distinct and appealing jewellery, and it's been that way since their founding in 1979.

Michael Hill remains one of the few jewellery retailers that have an in-house team of master craftsmen – dedicated to creating future heirlooms and keepsakes while continuously perfecting their craft.

For over 30 years MHI has shared their vision locally and globally with customers in New Zealand, Australia, Canada and the United States, and earned the reputation for quality jewellery along the way.

For more information, visit www.michaelhill.com.au   

About Amblique

Amblique is a digital commerce consultancy providing retail strategy, ecommerce platform implementation and optimisation services. We work with retailers and brand owners to deliver a consistent and engaging brand experience across all channels enabling your customers to shop where they want, when they want.

Established in 1999, Amblique has the benefit of experience. Our team of digital commerce professionals have delivered global solutions for clients including Cotton On Group, Michael Hill International, Apparel Group and Mecca Cosmetica. 

Amblique is part of STW Group, Australasia’s leading marketing content and communications group.

Consistently outperforming market growth rates by 3X, Amblique Clients SELL MORE.

For more information, visit www.amblique.com