RAZORFISH ADDRESSES DIGITAL INDUSTRY GENDER ISSUES AND LAUNCHES MAJOR NATIONAL PROGRAM
Announcement posted by Access Public Relations 31 Jul 2014
Women in Technology will push for a culture change in the industry and includes high school programs, workshops, industry panels, bootcamps, roadshows, events and sponsorships.
It also encompasses the more experienced end of the market with those in senior and managing roles also targeted to benefit from the program.
A successful workshop has already taken place at Razorfish Sydney in collaboration with The Mountain View College.
Next week on August 5, Women in Technology teams up with the multinational education and training company General Assembly and will hold the panel “Shaking up the tech world” – addressing the gender gap in the technology industry.“Everyone needs support and insights to grow their careers, and we believe the lack of women in our industry is a grassroots issue that we can address in real, practical ways,” said Razorfish Managing Director Doug Chapman.
Razorfish’s award-winning Creative Director/Head of Design Ina Behrendt is driving the program. An educator and advocate for women in technology, Behrendt also teaches with Miami Ad School as well as Cannes Cyber Lion classes.
"It’s important to give women more confidence and opportunities in the industry, particularly when it comes to knowing how to advance their careers.”
The key pillars of the program are education and employment with young women in high school and tertiary institutions exposed to panels, experts, workshops and mentors.Internships and grad programs are a core part of the program as is collaborating with other like-minded organisations and groups like GirlsGeek, Miami Ad School and the University of Sydney.
“We have a growing industry and Australia is perfectly placed to consciously build our tech eco-system,” said Chapman.
Anyone interested in becoming a part of Women in Technology or attending events, please contact Ina Behrendt at Razorfish on ina.behrendt@razorfish.com.au
For further information, please contact:
Danielle Veldre
Access PR
T: 02 9292 7000
danielle@accesspr.com.au
About Razorfish
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 19 regions, including Australia, China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.
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