Who would build the best loyalty program . . . hands down?
Announcement posted by Independent Mobile Media Australasia Pty Ltd 05 Aug 2014
iMobileMedia launches Shping.Me, a new mobile platform that flips loyalty marketing on its head
You know all the elements to create a great loyalty program: Context, engagement, participation, social, relevance, immediacy, content, personalisation, recognition, reward. But, you know who would score ten out of ten in building each element? Your customers.
We know that relationships are not about control, and loyalty is a two way street. So what would happen if you could just join your customers’ loyalty program and share in their shopping journey? Mobile applications vest new power to the shopper. Now retailers search for the moment of truth. Those seeking to connect mobile and social engagement to physical store sales, or wishing to form a totally personalised relationship with their customers, could have their prayers answered.
At the recent ADMA Global Forum, iMobileMedia announced a new mobile platform that flips loyalty marketing on its head. Shping.Me, is an invitation, short for “come shopping with me”. It empowers every shopper to set up their own personal loyal program, and invite all their favourite stores, from major banners to local butchers, all the brands and businesses that supply their household, to “come shopping with me” and join their loyalty program.
From September 1, Shping.Me will invite people to sign up, with a target of saving at least 20 cents per litre on every tank of fuel. Just a few FuelCents from each store and business, based on relationship and spend, leverages a combined saving that carries real power to influence everyday purchase decisions.
Reversing the loyalty proposition poses a novel paradigm shift. More than that, it is an opportunity for mass personalisation, and those who promote loyalty for their customers get an invitation to sign up. iMobileMedia is pre-listing expressions of interest from major retailers, brands and businesses on Shping.Me, in advance of the coming invitations from their customers.
The fuel saving reward is compelling. One Big Switch recently ran a limited offer of a $3 saving on a pre-paid $50 fuel card only at BP. They received more than 135,000 registrations in just over a month. Shping.Me’s 20c/L target is ongoing. It represents a $16 saving on 80 litres at the cheapest local outlets, from 2,000 listed across Australia. The FuelCents reward is presented as a cash rebate to the shopper’s bank account once they zap their fuel receipt with their smartphone. iMobileMedia’s technology carries the communication, captures the transaction data and delivers the reward in one application. It has two patents pending and has been recognised in international forums for mobile commerce innovation.
It is easy for a shopper to set up their loyalty program. The Shping.Me platform presents simple category listings. You just click the logo, to invite your favourite stores to showcase on your Shping.Me home page. The system’s directory provides a detailed drill-down to include all local fresh food, specialty stores and restaurants. Each shopper receives product suggestions, personalised to their showroom from the retailers’ online content, predicted from all purchases, claims and clicks across their total shopping journey. Stores can also post product images and special offers from a simple dashboard, or use iMobileMedia’s account management services.
As a business model, Shping.Me operates as an affiliate marketing channel that uses fuel and other rewards as the sales motivation. It also presents an alternate channel for the store’s loyalty program.
CAPTION: Join your customer’s mobile loyalty program to showcase your brands or store.
We know that relationships are not about control, and loyalty is a two way street. So what would happen if you could just join your customers’ loyalty program and share in their shopping journey? Mobile applications vest new power to the shopper. Now retailers search for the moment of truth. Those seeking to connect mobile and social engagement to physical store sales, or wishing to form a totally personalised relationship with their customers, could have their prayers answered.
At the recent ADMA Global Forum, iMobileMedia announced a new mobile platform that flips loyalty marketing on its head. Shping.Me, is an invitation, short for “come shopping with me”. It empowers every shopper to set up their own personal loyal program, and invite all their favourite stores, from major banners to local butchers, all the brands and businesses that supply their household, to “come shopping with me” and join their loyalty program.
From September 1, Shping.Me will invite people to sign up, with a target of saving at least 20 cents per litre on every tank of fuel. Just a few FuelCents from each store and business, based on relationship and spend, leverages a combined saving that carries real power to influence everyday purchase decisions.
Reversing the loyalty proposition poses a novel paradigm shift. More than that, it is an opportunity for mass personalisation, and those who promote loyalty for their customers get an invitation to sign up. iMobileMedia is pre-listing expressions of interest from major retailers, brands and businesses on Shping.Me, in advance of the coming invitations from their customers.
The fuel saving reward is compelling. One Big Switch recently ran a limited offer of a $3 saving on a pre-paid $50 fuel card only at BP. They received more than 135,000 registrations in just over a month. Shping.Me’s 20c/L target is ongoing. It represents a $16 saving on 80 litres at the cheapest local outlets, from 2,000 listed across Australia. The FuelCents reward is presented as a cash rebate to the shopper’s bank account once they zap their fuel receipt with their smartphone. iMobileMedia’s technology carries the communication, captures the transaction data and delivers the reward in one application. It has two patents pending and has been recognised in international forums for mobile commerce innovation.
It is easy for a shopper to set up their loyalty program. The Shping.Me platform presents simple category listings. You just click the logo, to invite your favourite stores to showcase on your Shping.Me home page. The system’s directory provides a detailed drill-down to include all local fresh food, specialty stores and restaurants. Each shopper receives product suggestions, personalised to their showroom from the retailers’ online content, predicted from all purchases, claims and clicks across their total shopping journey. Stores can also post product images and special offers from a simple dashboard, or use iMobileMedia’s account management services.
As a business model, Shping.Me operates as an affiliate marketing channel that uses fuel and other rewards as the sales motivation. It also presents an alternate channel for the store’s loyalty program.
CAPTION: Join your customer’s mobile loyalty program to showcase your brands or store.