SodaStream lets Australian’s Play it their way with the launch of its new Home Drinks Maker

 SodaStream launches the latest addition to its product range - SodaStream Play

 Available in six vibrant colours

 Designed by Yves Béhar, world-renowned designer and sustainability advocate

SodaStream, the world leader in home soda making has announced the arrival of its most playful product yet, the Play Drinks Maker which will be available in Australia nationally from September 2014.

A fun, family-friendly Drinks Maker for everyday use, Play is minimal by design and ultra-simple to use. Allowing consumers to add a pop of personality to their home, the new Drinks Maker will be available in six vibrant colours including brand new yellow and grey.

Play is the first home carbonation system to feature the new “auto-lift” slider, along with the popular “snap-lock” mechanism, making itquick, simple and easy to use.

Following the growing ‘DIY’ trend and contemporary idea of making things yourself, customisation is at the heart of the SodaStream user experience, allowing  consumers to transform ordinary tap water into sparkling water and soft drinks in seconds, when and how they like it.

Myles Anceschi, Managing Director of SodaStream Australia said: “We’re thrilled to offer the Play Drinks Maker to Australian families. We understand that people want a product that is fun, yet can fit easily into the aesthetic of their living space. With SodaStream Play, families can get creative in the kitchen and enjoy great tasting, better-for-you sparkling drinks in seconds.’’

The introduction of Play follows the launch of the award-winning SodaStream Source in 2012. Yaron Kopel, Chief Innovation & Design Officer at SodaStream said: “After a successful collaboration with renowned global designer Yves Béhar on the SourceDrinks Maker, we decided to partner with him once again to create Play – a machine which maintains the design language of theSource family, but still has a clear identity, is priced lower and appeals to more segments of the market.”

The SodaStream Play will be available nationally in Myer, Target, David Jones, Harvey Norman, Good Guys and Spotlight stores from September 2014 with a RRP of $109.00. For a full list of stockists or to purchase online visit www.sodastream.com.au.

Powered, by a refillable CO2 canister, SodaStream Drinks Makers offer Australians a smart way to enjoy sparkling beverages transforming ordinary tap water into delicious carbonated soft drinks, cocktails and refreshing sparkling water in seconds.

-ENDS –

About SodaStream:

SodaStream International Ltd is the world’s leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water into carbonated soft drinks and sparkling water in seconds. SodaStream Drinks Makers offer a highly differentiated and innovative solution to  consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost-effective, promote health and wellness, customisability and fun. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our latest Drinks Maker the SodaStream Source, designed by Yves Béhar was named as a 2013 winner in the prestigious red dot design awards within the product design category. SodaStream was also recognised for its green credentials at the 2013 Green Lifestyle Awards, achieving ‘highly commended’ in the home category. The awards give recognition to Australian companies and individuals who are leading the charge towards a cleaner and greener living environment. Our products are available at more than 60,000 retail stores in 45 countries around the world. Key stockists in Australia include Myer, Woolworths, Big W, Good Guys, Harvey Norman, Kmart and Target. For more information, visit http://www.sodastream.com.au