Custom Stubby Holders Still “Hold Their Own” as Promotional Items
Announcement posted by Imagepak Marketing 11 Aug 2014
Provider of promotional items in Perth reveals why custom stubby holders have remained so popular.
Perth, WA, 11 August 2014 - Australia’s love affair with stubby holders and the cold beverages they hold is apparently far from over. According to one distributor of custom stubby holders, the market for stubby holders, like the weather, is hot and getting hotter.
Scott Eaton, owner of ImagePak Marketing, which provides custom printed stubby holders and numerous other promotional items in the Perth area, believes that stubby holders are poised to remain popular for a long time. According to Mr Eaton: “Our climate is hot and global warming is making it hotter every year. As long as there is a demand for cold beverages, there will be a demand for stubby holders to help keep them cold. We see even more demand for stubby holders in the future.”
How Stubby Holders Produce Advertising Impressions
In a recent post on the company blog, Mr Eaton compared advertising to real estate. Businesses compete for this “real estate” every day. The average consumer is bombarded with countless messages every day. When a message is seen or heard, it is called an advertising impression. However, many of those impressions are of low quality because the average consumer has become resistant to advertising.
According to Mr Eaton, “Some advertising impressions are a lot better than others. One of the major strengths of promotional items in general and custom printed stubby holders in particular is that the advertising impressions are of a very high quality. Whenever someone uses a custom stubby holder that you gave them, you get numerous advertising impressions that the consumer doesn’t perceive as an advertising impression. Better yet, anyone who sees them use the stubby holder produces another advertising impression.”
Benefits of Custom Stubby Holders
Promotional items provide many benefits and custom stubby holders provide even more than the average promotional item. They are very inexpensive to produce and to personalise. Promotional items already produce more advertising impressions per dollar than any other form of advertising, but stubby holders may produce more than any other item due to a combination of less expense and more usage.
Stubby holders are very durable and last a long time. This prolonged lifespan produces even more advertising impressions. In addition, they are very easy to customise and large enough to hold a company name, company logo, a message and an image. The printing process is capable of reproducing photographs, providing a large degree of flexibility in what is printed on the stubby holder.
Since custom stubby holders can be used for a wide variety of beverages such as soda, juice, milk and beer, they can be used in virtually every demographic, making them one of the most versatile promotional items in the industry.
According to Mr Eaton: “Stubby holders have an almost magical quality to them. They are everywhere and everyone likes them. I can’t explain it but Australians love stubby holders.”
Mr Eaton concluded, “Fads come and go, but apparently stubby holders are forever.”
ImagePak Marketing provides promotional items such as custom stubby holders to Perth and the surrounding areas. To learn more about their wide range of advertising specialties or for more information, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.
Scott Eaton, owner of ImagePak Marketing, which provides custom printed stubby holders and numerous other promotional items in the Perth area, believes that stubby holders are poised to remain popular for a long time. According to Mr Eaton: “Our climate is hot and global warming is making it hotter every year. As long as there is a demand for cold beverages, there will be a demand for stubby holders to help keep them cold. We see even more demand for stubby holders in the future.”
How Stubby Holders Produce Advertising Impressions
In a recent post on the company blog, Mr Eaton compared advertising to real estate. Businesses compete for this “real estate” every day. The average consumer is bombarded with countless messages every day. When a message is seen or heard, it is called an advertising impression. However, many of those impressions are of low quality because the average consumer has become resistant to advertising.
According to Mr Eaton, “Some advertising impressions are a lot better than others. One of the major strengths of promotional items in general and custom printed stubby holders in particular is that the advertising impressions are of a very high quality. Whenever someone uses a custom stubby holder that you gave them, you get numerous advertising impressions that the consumer doesn’t perceive as an advertising impression. Better yet, anyone who sees them use the stubby holder produces another advertising impression.”
Benefits of Custom Stubby Holders
Promotional items provide many benefits and custom stubby holders provide even more than the average promotional item. They are very inexpensive to produce and to personalise. Promotional items already produce more advertising impressions per dollar than any other form of advertising, but stubby holders may produce more than any other item due to a combination of less expense and more usage.
Stubby holders are very durable and last a long time. This prolonged lifespan produces even more advertising impressions. In addition, they are very easy to customise and large enough to hold a company name, company logo, a message and an image. The printing process is capable of reproducing photographs, providing a large degree of flexibility in what is printed on the stubby holder.
Since custom stubby holders can be used for a wide variety of beverages such as soda, juice, milk and beer, they can be used in virtually every demographic, making them one of the most versatile promotional items in the industry.
According to Mr Eaton: “Stubby holders have an almost magical quality to them. They are everywhere and everyone likes them. I can’t explain it but Australians love stubby holders.”
Mr Eaton concluded, “Fads come and go, but apparently stubby holders are forever.”
ImagePak Marketing provides promotional items such as custom stubby holders to Perth and the surrounding areas. To learn more about their wide range of advertising specialties or for more information, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.