Homepage Media Junky newsroom

6 Cool Things Your Green Business Can Do With Pinterest (But You Probably Aren’t)

Announcement posted by Media Junky 11 Aug 2014

Attracting Green Consumers With Pinterest Group Boards

pinterest.jpg

If your business is on Pinterest you’re doing it right. Social media is now your customer’s one point of call for discovering and engaging with your ethical brand. With over 1.5 million users visiting Pinterest per day, your green business could benefit from engaging with users and customers alike.

How can Pinterest group boards increase the exposure and engagement of your business amongst green consumers?

Group boards are boards that are open for people to join. Green businesses fit into the niche’ pocket that Pinterest users love – aesthetically pleasing imagery, DIY projects and inspiration, and tips and ideas on how users can be more sustainable or self-sufficient. Photo boards create engagement amongst users by creating an exclusive space for them to interact with your brand and with each other. As a marketing tool it can promote your business and send new traffic to your website.

What group boards could you create that will attract green consumers?

  1. Your Project – Are you passionate about a cause or an initiative you are part of? Use group boards to share experiences and ideas. Make it even more exclusive by making the board ‘secret’!
  2. Green Tips – Are you a green event company and want to share with others how to combat waste? Invite users to share their success stories of how they are making their events waste-free! Further promote your cause by sharing infographics and statistics that they can pin.
  3. User-run Group Boards – You’ve set the wheels in motion with your business’ Pinterest page, now showcase some of your follower’s success stories! Encourage your customers to share their photos and blog posts about your products. This serves as an engaging alternative to a testimonials page.
  4. Fun Content – ‘Silly things my kid makes’ posts from materials children have sourced to create a costume, for example, creates a connection outside of purchasing your products.
  5. Green Network – Don’t just share pins relevant to only your business, leverage like-minded green businesses and sources! Invite users to share news on industry and trends such as local community initiatives such as permaculture, upcycling ‘vintage’ and ‘rustic’ furniture, or why consumers should support green businesses for example. This group board will not only attract green consumers but green businesses as well – don’t forget to say ‘thanks’ if they pin you!
  6. Guest Pinner – Have a stakeholder who might be able to help you out? Allow them to be a ‘guest pinner’ on a group board for a week. If you are a green events company get an event directory to pin on your behalf their own collection of green events! Brand partnership is a winner if you engage other businesses to pin you in return, or pin for you.

Remember that Pinterest is not another platform to promote shamelessly, but to engage green users to make changes to their daily purchasing choices and lifestyles. Pinterest is a platform that can serve as a catalyst for your business to lead and influence that change (you might also learn something new about your demographic, too)!