Australia's most connected man on LinkedIn launches a unique concept to sell his novel globally giving a reader the chance to win millions

Australia's most connected man on LinkedIn and respected business author, James Evangelidis, has come up with a ground-breaking concept to launch his first thriller this September. An eBook entitled Maze of Keys, it will give the reader and three supporting charities the chance to share in the book’s sales simply by reading it and entering a competition to solve the puzzle.

The minimum guaranteed prize value is US $10,000, regardless of how many books are sold. The real head-turner however is the fact that there is no maximum prize value - the more books sold, the higher the cash prize.

"If we sell one million books, which is my personal goal, the prize value will be US $3 million with a further US $1 million for charity. An author like John Grisham sells about 10 million books a year on average. If we can sell half that number, the prize value will be US $15 million plus another US $5 million that will be equally split between our supporting charities," James says.

The book can be purchased for US $15 on the Maze of Keys website. Upon purchasing it, readers will be presented with a series of multiple choice questions. All of the clues to the answers are hidden somewhere in the book.

By 'gamifying' the traditional process of buying and reading a book, James is set to cause waves in the publishing industry.

"Generally, there are two steps to engaging with a book. You buy it and you read it, that's it. We're adding one more step - you buy it, read it and solve a puzzle for the chance to win big bucks," James says.

James came up with the concept and questioned whether it was even legal. After extensive discussions with his legal team, his advisory board and even a competition consultant, his idea has been verified and authorised. Global accounting firm Ernst & Young will also be the official independent auditors of the entire process.

"Everyone keeps asking me 'what's the catch?' and 'where's this money coming from?'. What people don't realise is that traditional publishers have been making this kind of serious money for years. All we're doing is sharing that fortune with our readers. I love the idea that readers of my book can potentially share in its profit," James explains.

Furthermore, James is sharing a sizable chunk of the profits with three supporting charities, all of which are close to his heart. Australian charity Hands Across the Water, Crossroads Foundation in Hong Kong and World Vision will all benefit from the competition's success.

James is a business author but is quick to point out few would have read his previous books. His past projects include The New Trusted Adviser and What Do Accounting Clients Really Want?, but Maze of Keys is his first forray into the world of fiction.

The book itself can be read in just a few hours. Written in the classic thriller genre, Maze of Keys is about Sebastian Keys, a high-flying New York executive who is caught in the middle of a vendetta between his biggest client and a mad rich woman bent on getting her way – whatever the cost. Sebastian has to find a way to not only save his family but himself from almost certain death. 

      The Maze of Keys competition launches on 17th September, 2014 and ends on 31st October, 2014

         The prize winner will be announced on Wednesday, 19^th November, 2014.