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ASX Has a New Hero in MercerBell

Announcement posted by MercerBell 29 Aug 2014

The Australian Securities Exchange (ASX) has appointed leading Customer Experience Agency MercerBell as its full service agency.
ASX is one of the world’s leading financial market exchanges, offering a full suite of services, across a comprehensive range of asset classes. Natalie Lockwood, ASX’s General Manager of Marketing said, “We searched long and hard for an agency partner who could marry strategic acumen with creative cut-through. We found MercerBell. We believe they will perfectly complement our multi-faceted offering.”
The CBD-based integrated agency has been tasked with creating campaigns for a suite of ASX products and services involving UX and Web Design through to TVCs and press.
To launch the new partnership, MercerBell created a supercharged campaign for Equity Options, entitled ‘Investment Heroes in Disguise’. The 30-second animated TVC and integrated advertising campaign uses classic super-hero movie trailers to empower investors about genuine options: Condor, Butterfly and Split Strike.
MercerBell’s MD, Julie Dormand, says “ASX is one of the principal global players in the financial markets and we’re delighted to be working together. Already we’ve created some stand-out work, and the new Investment Heroes campaign is testament to the beginnings of a great partnership.”
Client: ASX
Natalie Lockwood – General Manager, Marketing, ASX
Kathrin Alexander – Marketing Communications Manager, ASX
Angie Easte – Digital Channel Marketing Manager, ASX
Creative Agency: MercerBell
David Bell – Executive Creative Director, MercerBell
Liz Kain – Senior Copywriter, MercerBell
Mike Nikotin – Senior Art Director, MercerBell
Roger Hayes – Group Account Director, MercerBell
Joanne Whitney – Senior Account Manager, MercerBell
Gene Stapleton – Studio Manager, MercerBell
Tori Taylor – Senior Production Manager, MercerBell
James Hinton – Senior Digital Producer, MercerBell
Scott Forrester – Head of UX and Digital Design, MercerBell
Juan Maciel – Digital Designer, MercerBell
Animation: Engine
Renee Cooper – Executive Producer, Engine
Mike Williamson – Design Director, Engine
Uncanny Valley Music and Recording Studio
For more information please contact:
Helen Harris
T +61 2 8297 8246
About MercerBell Group
About MercerBell Group
Founded in 1999 by Nick Mercer and David Bell, the MercerBell Group has developed into one of Australia’s most respected independent agencies. The MercerBell Group consists of MercerBell, a Customer Experience Agency that combines strategy, data, technology and creativity to help clients create experiences designed to get, keep and grow their customers, and ngage, a dedicated data planning and analytics consultancy. MercerBell Group’s clients include Allianz, BT Financial Group, Fitness First, Foxtel, MasterCard, RSVP and Toyota.