Mitsubishi Electric and Fames Polar Expedition
Announcement posted by Mitsubishi Electric Australia 03 May 2002
New Forget About the Weather Advertising Campaign to Launch
Timed to coincide with the onset of winter, May will see the return of the Mitsubishi Electric Forget About the Weather advertising campaign. Entitled Ice Desert, the new campaign follows in the footsteps of last winters Running Man execution and similarly illustrates how Mitsubishi Electric reverse cycle air conditioners allow users to literally forget about the weather.
Mitsubishi Electric worked with Fame Advertising once more to create the eye-catching, TV, print and outdoor campaign. The premise of all is to depict a single landscape which pans from a polar bear in the snow to a woman diving from a warm, glowing, Tahitian hut into an ice edged lake. This image conveys the quality and reliability of Mitsubishi Electric reverse cycle air conditioners and their ability to quietly control the comfort conditions that each individual user may desire.
Devised to have universal consumer appeal, the production style of the executions aims to deliver a sophisticated and contemporary tone and manner to reflect the core product values of the Mitsubishi Electric reverse cycle air conditioning range.
Keith Allen, a Director of Mitsubishi Electric Australia and General Manager of the Living Environment Group, comments: "Our aim was to develop last years Forget About the Weather theme to reassert the core benefits of Mitsubishi Electric reverse cycle air conditioning. Mitsubishi Electric reverse cycle units really do allow our customers to forget about the weather and we feel that the Ice Desert campaign created by Fame illustrates this perfectly in an eye-catching and stylish way.
Mitsubishi Electric worked with Fame Advertising once more to create the eye-catching, TV, print and outdoor campaign. The premise of all is to depict a single landscape which pans from a polar bear in the snow to a woman diving from a warm, glowing, Tahitian hut into an ice edged lake. This image conveys the quality and reliability of Mitsubishi Electric reverse cycle air conditioners and their ability to quietly control the comfort conditions that each individual user may desire.
Devised to have universal consumer appeal, the production style of the executions aims to deliver a sophisticated and contemporary tone and manner to reflect the core product values of the Mitsubishi Electric reverse cycle air conditioning range.
Keith Allen, a Director of Mitsubishi Electric Australia and General Manager of the Living Environment Group, comments: "Our aim was to develop last years Forget About the Weather theme to reassert the core benefits of Mitsubishi Electric reverse cycle air conditioning. Mitsubishi Electric reverse cycle units really do allow our customers to forget about the weather and we feel that the Ice Desert campaign created by Fame illustrates this perfectly in an eye-catching and stylish way.