Arena Business Technology leads the way with Webinar on Cross Platform Mobile Application Development

Arena Business Technology, Australia's leading provider of hardware, software and security for all business requirements recently announced that it will host a live, complimentary webinar titled, “Cross Platform Mobile Application Development”, on Thursday, September 18, 2014, from 1:00 PM to 2:00 PM Eastern Time. The webinar will offer expert advice from host Steve Arena, Director of Arena Business Technology and The Continuity Group, Sam Ritchie, Mobile & Cloud Software Developer, Director of Codesplice, Organiser of Perth iOS Developers meetup group; and Scott Hollows, Delphi and Oracle Technologist, WA ADUG Manager, National Committee member for ADUG, and has been an advisor and developer for software used in EVA procedures in the space shuttle program as well as nuclear technologies.

Five years ago, the Australian Smartphone App Developers industry barely existed. Since then, the industry is estimated to grow at an annualised 85.2% over the five years through 2013-14 to $391.9 million. This is mainly due to the increased use of smartphones in Australia and worldwide, raising the demand for app developers. Furthermore, consumers are more confident in shopping online, which has carried over to the purchase of smartphone apps.

Many organisations have sought to take advantage of these trends by releasing branding tools, improving their overall product offerings or creating app marketplaces, which has boosted industry growth. Revenue is expected to increase 19.8% in 2013-14. An estimated 86% of 16+ Australian consumers in 2013 used their mobile phone for SMS/Texting (94%), email (55%), applications (59%), and web browsing (60%) and shopping (25%).

Sam Ritchie will be discussing:
- General industry trends and growth
- Design trends
- App Store process
- Upcoming iOS8 release

Scott Hollows will demonstrate some of the interesting capabilities of XE7 including:
- Cross platform apps from a single code base
- Database integration and data binding
- Cloud service and storage
- Monetisation with ads and in-app purchases
- Tethering
- Access device sensors
- User interface features 

For more information and to register for the webinar, visit http://global.gotowebinar.com/pjoin/1886326907238058242/3404637016806045698. The event will also be recorded and available for event participants exclusively.

About Arena Business Technology:
Arena Business Technology Pty Limited has traded since 2003 with customers across government, education, business and not for profit. Dedicated to supporting Australian business in the acquisition and use of information technology Arena Business Technology has close business relationships with the major brands and their distributors. For more information, visit www.arena.net.au or call 02 4358 1700.