HOT Platform transforms marketing measurement for SME’s
Announcement posted by HOT Click Media 18 Sep 2014
For immediate release
Melbourne, Australia 2014: Melbourne-based digital marketing agency, HOT Click Media, is changing the way SME’s measure their marketing spend thanks to a new advertising platform.
The new technology is the first in Australia to deliver detailed marketing intelligence to provide business owners with a succinct, easy to digest means of understanding which advertising channels are delivering leads.
The HOT Platform works by gathering data from search engines and identifies the exact keyword phrase that was searched to contact the business. Specifically, businesses can determine which keywords and marketing activities are responsible for creating leads. Business owners can also track and record calls and receive missed call notifications to approach potential leads.
HOT Click Media Brand Manager Thusara Fernando, says the HOT Platform was designed with business owners in mind and incorporates the latest online technology.
“The platform is easy to use and the best part is that it’s completely transparent. Management can see exactly what they should be investing money in; whether it’s a magazine ad, Google AdWords or radio”.
The latest statistics reveal mobile and online video as the fastest growing digital activities, followed by an increased spend in online search and directories in the Australian market.
“With an increasing number of marketing activities available, it’s vital businesses have the tools to continually improve lead generation and management for the best results. The HOT Platform lets them do just that” Fernando says.
ENDS
About HOT Click Media
HOT Click Media is a team of digital marketing veterans, experienced in helping businesses 'fire up their digital marketing'. The company specialises in all things digital; offering Search Engine Marketing, SEO, Social Media Marketing and Whiteboard Video services.
HOT Click Media works with businesses in multiple industries, and has strong relationships with agencies and consultants to provide digital services that deliver true return on investment for clients and partners.
For more information please contact enquiries@hotclickmedia.com.au or 1300 734 012.