Stubby Holders Poised to Dominate Summer Market for Promotional Products
Announcement posted by Imagepak Marketing 13 Oct 2014
Supplier of stubby holders in Perth reveals why they are so successful as promotional giveaway items, especially in the summer.
Perth, WA, 13 October 2014 - Summer is on the way and the weather is about to heat up. For one Perth business, summer means they will be gearing up for a spate of stubby holder orders. Stubby holders, for the uninitiated, are used to hold bottles and cans. They help keep the beverage inside cool. This is especially useful during Perth summers.
A Short History
Until sometime around the turn of the century, stubby holders were not often used for promotional items. Bars and pubs had personalised stubby holders, but nobody seemed to understand the potential they had as promotional giveaway items.
Eventually, though, businesses started realising how efficient they were for promotion. Currently, stubby holders are among the most popular promotional giveaway items, not only in Perth but across Australia.
The Promotional Giveaway Theory
Promotional giveaway products have proven to be a profitable and effective model for promoting brand recognition. Businesses give away useful products with their company name, logo and/or message on them. Every time the person who received the item uses it, they see the company name or logo and think about the company.
Each time the person sees the company name, it counts as a high quality advertising impression. The gratitude that the person feels towards the company for giving them the item increases the quality of the advertising impression. In addition, another advertising impression is given whenever someone else sees the object being used.
If a product is inexpensive, popular and long-lasting, it makes for a very good return on investment (ROI).
Advantages of Stubby Holders
Stubby holders are an exceptional promotional giveaway item. One of the main reasons is that stubby holders aren’t really popular in stores. They tend to be a low-profit item and are carried mostly as an afterthought or convenience. Consequently, most people are very happy when they are given a stubby holder. They also tend to use them often, for as long as they hold up.
Stubby holders are durable, so they hold up a long time. This means that the company is giving away a popular product that is used often and lasts a long time.
Stubby holders are easy to customise. They are available in a variety of colours and different designs. They have plenty of room for a company name, logo and message. They can also be printed in full colour and photographs can be incorporated into the design. In other words, size is the only limit to the options for customisation.
Positive Feedback
Scott Eaton is the owner of ImagePak Marketing, a firm which supplies stubby holders and other promotional items in Perth. According to Mr Eaton, “We love stubby holder season. Demand is high and feedback is always overwhelmingly positive. Stubby holders are useful and they make people happy. What more could you ask for?”
ImagePak Marketing supplies stubby holders and other promotional items to numerous businesses in the Perth area. They offer a wide selection, high quality and fast turnaround time for stubby holders, sport apparel, travel mugs and other promotional products. To learn more, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.
A Short History
Until sometime around the turn of the century, stubby holders were not often used for promotional items. Bars and pubs had personalised stubby holders, but nobody seemed to understand the potential they had as promotional giveaway items.
Eventually, though, businesses started realising how efficient they were for promotion. Currently, stubby holders are among the most popular promotional giveaway items, not only in Perth but across Australia.
The Promotional Giveaway Theory
Promotional giveaway products have proven to be a profitable and effective model for promoting brand recognition. Businesses give away useful products with their company name, logo and/or message on them. Every time the person who received the item uses it, they see the company name or logo and think about the company.
Each time the person sees the company name, it counts as a high quality advertising impression. The gratitude that the person feels towards the company for giving them the item increases the quality of the advertising impression. In addition, another advertising impression is given whenever someone else sees the object being used.
If a product is inexpensive, popular and long-lasting, it makes for a very good return on investment (ROI).
Advantages of Stubby Holders
Stubby holders are an exceptional promotional giveaway item. One of the main reasons is that stubby holders aren’t really popular in stores. They tend to be a low-profit item and are carried mostly as an afterthought or convenience. Consequently, most people are very happy when they are given a stubby holder. They also tend to use them often, for as long as they hold up.
Stubby holders are durable, so they hold up a long time. This means that the company is giving away a popular product that is used often and lasts a long time.
Stubby holders are easy to customise. They are available in a variety of colours and different designs. They have plenty of room for a company name, logo and message. They can also be printed in full colour and photographs can be incorporated into the design. In other words, size is the only limit to the options for customisation.
Positive Feedback
Scott Eaton is the owner of ImagePak Marketing, a firm which supplies stubby holders and other promotional items in Perth. According to Mr Eaton, “We love stubby holder season. Demand is high and feedback is always overwhelmingly positive. Stubby holders are useful and they make people happy. What more could you ask for?”
ImagePak Marketing supplies stubby holders and other promotional items to numerous businesses in the Perth area. They offer a wide selection, high quality and fast turnaround time for stubby holders, sport apparel, travel mugs and other promotional products. To learn more, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.