Principals’ Gold Rush at the Melbourne Design Awards

17^th October 2014

Principals’ Gold Rush at the Melbourne Design Awards

Design and branding agency Principals is celebrating another year of success at the Melbourne Design Awards, taking home three Gold Awards for their design and brand identity work with NAB. 

Principals struck gold for their work with NAB Asset Management, NAB Smart ATMs, and NAB Spring Mortgages. They also rounded out their honours with a Silver Award for their brand work with The Academy – NAB’s internal learning and development brand. 

“I’m thrilled for NAB and Principals,” says Simon Wright, Executive Creative Director at Principals.  “We have a great working relationship with NAB, and we love working with them to bring exciting concepts to life across the whole business.”

Given this year’s success, and the four gongs won at the same awards in 2013 by Principals and NAB, there’s no doubt it’s a successful partnership.

“Principals is a highly talented design agency,” says Susanna Hondrakostas, NAB’s Senior Manager of Brand Identity.

“They always look at things from a different perspective and produce fresh, modern and cutting-edge designs for the projects we engage them on. They’re easy to work with, and always collaborate well with our advertising agencies and other partners.”

This year’s haul means Principals has won 8 Melbourne Design Awards since 2012. 

About Principals

Principals is a brand strategy and identity company with offices in Sydney, Melbourne and Auckland.

We help clients build authentic, standout identities, digging deep to articulate their true personality and bringing it to life in their visual identity, language, behaviour and communications.

Principals’ services include: brand strategy, brand architecture, brand identity, brand messaging, brand communications, internal branding, brand guardianship, brand language (through XXVI, our in-house dedicated language unit) and brand measurement.

Our work includes rebranding NAB, Australian National University and the launch of the Greater Western Sydney Giants. Other recent and current clients include Australia Post, Foxtel, Fox Sports, Clayton Utz, University of Tasmania, and the New Zealand Government.  To find out more, please visit: www.principals.com.au