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Customised Pop-Up Folding Tents Win the Day at Outdoor Markets

Announcement posted by Imagepak Marketing 10 Nov 2014

Provider of promotional products in Perth reveals how customised pop-up tents are driving traffic to outdoor vendors.
Perth, WA, 10 November 2014 - Pop-up folding tents are a fixture at outdoor markets. In today’s era of climate change, record hot summers and torrential rain, it is important for vendors to have something to not only protect themselves, but their inventory, too. Unfortunately, some tents don’t provide as much protection as others.

Amateur vendors often try to get by with a generic pop-up tent bought at a big box retailer. Unfortunately, they soon find out there is a reason the tent they bought was priced so low. Inexpensive tents are difficult to put up but can tear if too much effort is used. They are not durable and can be unreliable if the weather takes a turn for the worse.

Professional vendors usually use professional, customised tents because they know they can trust the quality. In addition, a customised tent is more effective for promoting their products.

How Customised Tents are Different

When vendors using generic tents want to advertise their products, they often do it with handwritten signs. Some will buy a banner or even a flag, both of which are good media. However, they are wasting all of the space on the canopies and walls of their tents. This is all “advertising real estate” that is being left unused.

A customised pop-up tent looks much more professional. The canopies display a company name, logo, message and can even display a mascot. The walls of the tent can be used for messages such as slogans or product offerings. It would take eight banners attached to the tent with bungee cords to promote the same amount of messages and images to the public.

In addition, customised tents can be made in many different colours. This allows the vendor to control the message that is being sent even more, and choice of colour can greatly affect visibility.

The end result is a presentation that tells the public, “We are professionals who care about our product and know how to do things right.” Whether at a festival, a swap meet or an outdoor trade show, customised tents stand out and help the vendors stand out. They are more visible to customers. The company names, logos and messages are more visible to the public. A custom tent will draw customers to a display and help keep them there.

In addition to their promotional value, customised tents are constructed of sturdier material. Both the polyester material and the frame are of higher quality and more durable. Customised professional tents come in more sizes than the standard big box tent, too. Most providers carry multiple sizes but have the capability to order other sizes as needed.

Scott Eaton is the owner of ImagePak Marketing, a firm that handles promotional products in Perth. According to Mr Eaton, “A customised professional tent is essential at a market or trade show. It has higher quality, provides more protection and helps you promote your products better. And it looks great, too.”

ImagePak Marketing provides promotional products, corporate clothing and other promotional items to the Perth area. To learn more or to place an order, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.