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EL JIMADOR LAUNCHES THE STREET ART SERIES

Announcement posted by The Sound Campaign 10 Nov 2014

AN URBAN ART PROGRAM CELEBRATING MEXICAN CULTURE AND CREATIVITY

SYDNEY. (November 10, 2014) – el Jimador, the No. 1 Selling 100% Agave Tequila in Mexico* has announced the launch of its ‘Street Art Series’. The urban art program that aims to beautify everyday objects will take place in inner city locations over the next 12 months. The series is set to bring to life the brand’s #Mexology philosophy, a way of thinking born from Mexico’s free-spirited attitude to life and self-expression through creativity. The launch event will take place on November 18 at the Oxford Art Factory with partygoers being transported to the beautifully chaotic, urban streets of Mexico City.

 

Kickstarting proceedings will be Peque, a renowned street artist originally from Guadalajara, Mexico who embodies ‘Mexology’. His exclusive mural will showcase the vibrant landscape of contemporary Mexican society. The diverse musical line-up includes Mesa Cosa, a six piece collective which blends noisy punk rock and Mexican folk tunes in Spanish and English, garage punk group Los Tones and pop culture captains the Hobophonic DJs.

 

Guests will enjoy a range of delicious tequila cocktails including el Diablo and Latin Lemonade with the No. 1 Selling 100% agave tequila in Mexico-Tequila el Jimador. Sydney’s premier Taqueria Barrio Chino will keep the party crowd satiated with a selection of their most popular Mexican bites, including signature dishes such as Pork & Veal Mini Albondigas and Crispy Prawn Tacos.

 

Tickets to the event are $15 which includes a complimentary drink on arrival and Barrio Chino food throughout the evening. For more information visit www.musicglue.com/el-jimador-street-art-series/

 

#Mexology

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Notes to Editors:

For further information, images and interview requests please contact The Sound Campaign:

Celia Cochran | T: 02 8353 0238 | E: celia.cochran@thesoundcampaign.com

 

Listings Information:

Event: The Gallery Bar, Oxford Art Factory, 38-46 Oxford Street, Sydney

Artists: Peque, Mesa Cosa, Los Tones, Hobophonics DJs

Food: Barrio Chino

Timings: 6pm – late

Tickets: $15

 

About Tequila el Jimador

From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the

locally grown agave with great pride and care. To learn more about el Jimador, visit www.eljimador.com.