GIVE THE GIFT EVERYONE WANTS THIS CHRISTMAS

With new research showing awareness and usage of gift cards is now above 99% in Australia* and movies remaining as the most popular cultural activity in Australia according to the Bureau of Statistics, the ideal gift this Christmas is a Movie Gift Card from Australia and New Zealand’s largest exhibitor, Event Cinemas, Greater Union, Birch Carroll & Coyle and Moonlight Cinemas.

Giving a movie gift card is giving the experience of adventure, romance, drama and comedy plus with first-to-market new “greeting card” style Christmas themed cards and dedicated designs for the premium movie experiences of Vmax and Gold Class, movie gift cards are an ideal gift solution for all ages – Grandmas through to your niece or nephew!

Movie gift cards can be charged in values from $15 to $1000 or more and give loved ones the freedom to choose the film they want to see, redeem for delicious food and drinks, 3D experiences, Gold Class and more. 

The convenience and flexibility are the major reasons why new research shows that the average number of gift cards purchased by Australians has increased from five to eight between 2008 and 2014. 

Christmas Movie Gift Cards are on sale this year in readiness for what’s anticipated to be the biggest year at the box office in history with 2015 blockbuster releases including new chapters of Star Wars, The Avengers, Fast and The Furious, James Bond, Mad Max and Jurassic Park, plus hotly anticipated new films including 50 Shades of Grey and Minions.

On top of this, the 2014-15 summer line-up is bursting with big hits including the next chapters of The Hunger Games and Night At The Museum, the final instalment of The Hobbit trilogy, the latest smash from Disney Pixar Big Hero 6, the family spin-off from the Madagascar movies, Penguins and the much-talked about directorial debuts from Angelina Jolie and Russell Crowe, Unbroken and The Water Diviner.     

Movie Gift Cards are on sale online now at eventcinemas.com.au, eventcinemas.co.nz, at cinema box offices and in leading retailers across Australia and New Zealand. Greeting card designs are available exclusively from cinemas, online and in Woolworths supermarkets in Australia.

Gifting ideas:

- Colleague: Secret Santa present

- Husband: Gold class so that he’ll take you to the movies on Valentine’s Day

- Wife: girls night out or Chicks at the Flicks

- Sibling: head to the movies to escape your family on Boxing Day!

You could even line up your movie going year by gifting these cards to all your family!

ENDS