Premier activewear destination Stylerunner adds global giant to its offering

In a world first, Sydney based activewear e-tailer Stylerunner has signed yoga-inspired athletica apparel giant lululemon athletica, becoming its first global online retail partner. A curated selection of the brand will be available on Stylerunner.com from Monday 24 November.

“Having lululemon join our premium brand stable is an exciting feat,” says Julie Stevanja, Cofounder, Stylerunner. “It is incredibly important to us to work with partners who understand Stylerunner’s unique proposition and vision. We are thrilled to have attracted one of the largest and most technically advanced yoga wear brands in the world”.

Of the partnership, Sheena McNamara, Ecommerce and Alternate Channel Manager says:“We are excited to be partnering with Stylerunner on our first ever digital partnership. They offer a premium online experience that is consistent with the best-in-class experience we create for our guests.  We feel this partnership is a perfect fit for both our product and our brand.”

lululemon has made its name by focusing on quality, fit, function and beauty, attributes Stylerunner founders, Julie and her twin sister Sali Stevanja say are in line with their ethos of offering sleek, sophisticated and fashionable activewear. Having tried and tested the brand, themselves, Julie and Sali are positive that their customers will love the product as much as they do.

“Fabric, fit, stretch and wearability is imperative to us when selecting product for Stylerunner. The lululemon range fits like a second skin, is breathable and holds its shape while allowing a full range of movements,” says Julie.

“Our customers are a discerning group of individuals who value quality, fit and style. We’re extremely selective with the brands we bring on board, as we are committed to bringing our customers the best experience and offering possible. They want to look and feel good in premium activewear that does what it says it does. lululemon ticks all of these boxes and we know our customers will be just as excited as we are”, says Sali.

Renowned for its innovative and premium positioning, Stylerunner continues to lead the charge with its brand offering and approach to ecommerce. Since launch two years ago, Stylerunner has celebrated the signing of more than 40 brands including international activewear icon Nike. The e-tailer was also the first Australian pureplay partner for adidas by Stella McCartney. The Stevanja sisters are thrilled to welcome yet another acclaimed and celebrated brand to their coveted activewear offering.

lululemon will be available on www.stylerunner.com from 9am, Monday 24 November.