AIMIA Appoints Rob Wong Chief Executive Officer
Announcement posted by Ovato 18 Nov 2014
Editor’s note: please click here for an image of Rob Wong.
SYDNEY, Australia, 18 November, 2014 – AIMIA today announced the appointment of Rob Wong as Chief Executive Officer. As CEO, he will be dedicated to the continued development of AIMIA as Australia’s peak digital industry association at both a national and state level. Rob was most recently founder and CEO of digital media business iNC Network, which was fully acquired by APN News Media in October 2013.
“Rob is passionate about the development of the digital industry and has been involved with AIMIA for a number of years as Victorian State President,” said Tim O’Neill, AIMIA National President and joint Managing Director of Reactive. “As President of the AIMIA Victoria Chapter and committee member for five years, his sound knowledge of the association will see him hit the ground running.”
With more than 25 years of experience in marketing, sales and advertising, Rob has led digital agencies at Y&R Group in both Melbourne and Sydney. He has expertise in strategy, multi-platform publishing, data analytics, CRM, web development and digital media. A seasoned entrepreneur, he also founded digital intelligence business Think! ICG and later on, Catalogue Central and iNC Media.
iNC was acquired by APN in 2011 after Rob took the company from a niche retail start-up to a leading digital catalogue media business. He finished up with iNC in late 2013 after assisting APN through an integration period.
Speaking of his appointment, Rob said, “it’s a great time to be leading AIMIA. Membership is growing but there is more to do to develop membership value and we can do this by accessing the significant talent we have operating in state chapters. AIMIA needs to lead in a digital industry that is constantly changing, which means relentlessly evolving and in some cases disrupting ourselves. It’s a challenge but one I am looking forward to.”
Rob has led several successful AIMIA campaigns in Victoria, such as the AIMIA Retail Industry Study now in its third year, and the development of AIMIA’s Young Digital Leaders mentoring program which he hopes to roll-out throughout Australia in 2015. “I’m particularly proud of our team’s work on implementing an industry mentoring program that matched 20 young and emerging leaders with 20 of AIMIA's industry leaders. It was great to see mentors share their knowledge and learnings with our next generation of digital pioneers.”
Media Contact:
Sabine Leroy
Spectrum Communications
+61 9469 5700
aimia@spectrumcomms.com.au
About AIMIA
AIMIA is the digital industry association for Australia, representing the digital content, services and applications industry since 1992. With more than 400 digital businesses across Australia among its members, AIMIA exists to encourage and support the growth of the digital industry through education, training and advocacy. www.aimia.com.au
SYDNEY, Australia, 18 November, 2014 – AIMIA today announced the appointment of Rob Wong as Chief Executive Officer. As CEO, he will be dedicated to the continued development of AIMIA as Australia’s peak digital industry association at both a national and state level. Rob was most recently founder and CEO of digital media business iNC Network, which was fully acquired by APN News Media in October 2013.
“Rob is passionate about the development of the digital industry and has been involved with AIMIA for a number of years as Victorian State President,” said Tim O’Neill, AIMIA National President and joint Managing Director of Reactive. “As President of the AIMIA Victoria Chapter and committee member for five years, his sound knowledge of the association will see him hit the ground running.”
With more than 25 years of experience in marketing, sales and advertising, Rob has led digital agencies at Y&R Group in both Melbourne and Sydney. He has expertise in strategy, multi-platform publishing, data analytics, CRM, web development and digital media. A seasoned entrepreneur, he also founded digital intelligence business Think! ICG and later on, Catalogue Central and iNC Media.
iNC was acquired by APN in 2011 after Rob took the company from a niche retail start-up to a leading digital catalogue media business. He finished up with iNC in late 2013 after assisting APN through an integration period.
Speaking of his appointment, Rob said, “it’s a great time to be leading AIMIA. Membership is growing but there is more to do to develop membership value and we can do this by accessing the significant talent we have operating in state chapters. AIMIA needs to lead in a digital industry that is constantly changing, which means relentlessly evolving and in some cases disrupting ourselves. It’s a challenge but one I am looking forward to.”
Rob has led several successful AIMIA campaigns in Victoria, such as the AIMIA Retail Industry Study now in its third year, and the development of AIMIA’s Young Digital Leaders mentoring program which he hopes to roll-out throughout Australia in 2015. “I’m particularly proud of our team’s work on implementing an industry mentoring program that matched 20 young and emerging leaders with 20 of AIMIA's industry leaders. It was great to see mentors share their knowledge and learnings with our next generation of digital pioneers.”
Media Contact:
Sabine Leroy
Spectrum Communications
+61 9469 5700
aimia@spectrumcomms.com.au
About AIMIA
AIMIA is the digital industry association for Australia, representing the digital content, services and applications industry since 1992. With more than 400 digital businesses across Australia among its members, AIMIA exists to encourage and support the growth of the digital industry through education, training and advocacy. www.aimia.com.au