Criteo Ads Reach Virtually One Billion Users Worldwide, More than 12 Million Aussies
Announcement posted by Criteo 20 Nov 2014
Sydney, Australia, November, 2014 — Criteo (NASDAQ: CRTO), the performance advertising technology company, now reaches virtually one billion internet users per month worldwide, and nearly three-quarters of all Australians, with personalised ads.
The findings, revealed in comScore’s latest MMX® report, found that Criteo ads reached 994 million users in September 2014*, up from 924 million users in March. The significant increase in reach of retargeted advertising via Criteo exemplifies the company’s strength and scale in the online advertising industry, placing Criteo’s global reach as second only to Google’s Display Network.
In Australia, a total of 71 per cent or 12.8 million users, were exposed to advertising through Criteo during September 2014, up from 63 per cent in March. That makes Criteo’s reach significantly larger than the Google Search Network, which reaches 6.3 million users, and quickly gaining on the entire Google Display Network.
The comScore report also found that nearly 63 per cent of internet users worldwide who were exposed to a Criteo ad were not exposed to Google search ads, demonstrating that Criteo ads are incremental to search. In Australia, 67.9 per cent of Australian web users who were exposed to Criteo ads, were not exposed to Google search ads.
“The latest comScore analytics show that Criteo is making big strides in reaching a large and growing group of internet users that other ad networks are not touching,” said Jeremy Crooks, Criteo Managing Director, Australia and New Zealand. “In Australia particularly, we’re helping advertisers reach consumers across a huge range of websites, even if they are using multiple devices.”
Advertisers working with Criteo benefit from the opportunity to engage with the right consumers with greater efficiency and scale. The comScore report also highlights that approximately 8 out of every 10 internet users saw a Criteo ad in the major global markets in September.
Below is a detailed breakdown of the percentage of Internet users that saw a Criteo ad by country:
- 88 per cent in Japan
- 85 per cent in Italy
- 83 per cent in the United Kingdom
- 83 per cent in France
- 81 per cent in Brazil
- 80 per cent in the United States of America
- 79 per cent in Germany
- 79 per cent in Spain
- 71 per cent in Russia
- 71 per cent in Australia
- 71 per cent in Portugal
“Reaching virtually one billion Internet users is a very significant milestone for Criteo and reinforces the strength of our reach in the performance advertising industry,” said Eric Eichmann, President and COO, Criteo. “Criteo works directly with more than 7000 leading publishers around the globe and all major real-time bidding networks, putting us in a leading position to deliver the efficiency and scale that marketers demand for their campaigns.”
To see Criteo’s infographic representing the comScore findings, please click here.
*comScore MMX, number of unique users exposed to Criteo banners in September 2014, worldwide (Age 15+).
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About Criteo
Criteo delivers personalised performance advertising at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,000 employees in 21 offices across the Americas, Europe and Asia Pacific, serving over 6,000 advertisers worldwide with direct relationships with over 7,000 publishers.
For more information, please visit http://www.criteo.com
Media Contact:
Steph Hansen
Click PR for Criteo
02 8006 0132
criteo@clickpr.com.au