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A Free Field Marketing SaaS business model puts Skemaz™ on the “Right side of the Divide”

Announcement posted by Skemaz™ Pty Ltd 27 Nov 2014

Trending towards Zero
With hosting costs from Amazon falling 46 times since inception and by a record 65% for some services since last April, the decades old “Pay as you Go” SaaS (Software as a Service) revenue model is inevitably set to go the way of the Dodo.

Mark Runge, CEO of Skemaz™, stated that “with the cost of web and cloud hosting services trending towards zero, customers should expect free – or at least significant price reductions – from their business critical LOB (Line of Business) SaaS vendors”.

So it should come as no surprise that one of the first to cross the divide into “Free LOB Web Apps and SaaS” is Skemaz, a software company that specializes in Retail Merchandising SaaS for the Field Marketing LOB.

Launched in April 2014, Skemaz provides an unconditional 100% free “Field Marketing SaaS” to the retail industry. The service is fully featured, delivering all the functionality required of a merchandising solution that you would normally expect to pay for.

Additionally, Skemaz ups the ante with a revolutionary social media contract market-place platform for “workforce on demand”.

Leveraging the global BYOD (bring your own device) and outsourcing trends, Skemaz’s “workforce on demand” model allows Merchandising Services Organizations (MSOs) to source in-store retail product audit execution contractors locally or across the globe. This has the added benefit of increasing business’ reach and coverage plus helping to drive down operational costs in the industry.

Runge said that “the free LOB app business model is a relatively new concept with many folks still entrenched in various subscription models in the belief that ‘you get what you pay for’ with price being a major determinant of quality. However that’s really swimming against the tide of innovation and the obvious advantages of the free model will eventually take hold. When it does, it’ll happen very quickly – similarly to the recent trend towards free apps in popular mobile App Stores”.

Supporting this paradigm shift, there is evidence that Microsoft has almost certainly gone with the “trending towards zero” business model by making their cloud version of Office free as well as their flagship Windows licenses also free for devices with under 9 inch screen sizes.

And with Tesco’s recent announcement that it has teamed up with BT to make its free in-store WiFi faster and eliminating dreaded mobile signal black-spots, retailers vying to remain competitive will flock to enhance their in-store customers’ mobile experiences by also keeping them “always connected”.

While Tesco’s initiative does a lot to bolster customer in-store purchases, it also means that devices used by merchandising staff for in-store audits will be “always connected” in-store, even in the recesses of stores where mobile “dead-spots” usually abound.

In an industry reliant on razor thin margins, Skemaz’s new breed of  “free LOB Web Apps and SaaS” goes a long way to improving participating Retail Merchandising Service Organizations’ bottom line results.

Skemaz™ Pty Ltd

www.skemaz.net


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