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Seeley International sponsors Breezair SA Scorpions

Announcement posted by Leverage PR 12 Dec 2014

Announced as inaugural Naming Rights Partner of the SA women's cricket team

The South Australian Cricket Association is proud to announce Seeley International as the inaugural Naming Rights Partner of the Breezair SA Scorpions.

The two-year deal is the first sponsorship arrangement for the Breezair SA Scorpions, capping off an exciting period for women’s cricket which also included the signing of Andrea McCauley as SACA’s first full-time female head coach and the recruitment of world-class internationals, Sarah Taylor and Sophie Devine.

SACA Chief Executive, Keith Bradshaw is delighted to have secured Seeley International as the Breezair SA Scorpions’ sponsor and believes it is an important part of SACA’s commitment to female cricket.

“Seeley International is Australia’s largest air conditioning manufacturer and is a market leader; we are delighted to have their support of both the Scorpions and women’s cricket,” said Bradshaw.

“Females remain an important strategic priority for SACA and additional investment has already been made in female Grade cricket and the introduction of a female version of the Premier League involving city-based and country teams.

“There was a 31% growth in girls and women playing cricket in the last year and we want to make sure this trend continues.”

Seeley International founder and Executive Chairman, Mr Frank Seeley AM, said the organisation was pleased to offer its support as the team’s very first sponsor.

“As a South Australian success story, Seeley International is always keen to give back where it can, and we thought this was a perfect opportunity to support this young and emerging team of highly-talented local sportswomen,” Mr Seeley said.

“We are particularly proud to be able to have secured exclusive naming rights, and hope that the track record of impressive award-wins achieved by our Breezair range of air conditioners can offer inspiration to the Scorpions as they aim for success in their own right,” he said.

“We hope that this sponsorship helps to raise the profile of the team, and women’s cricket more broadly, across the community - and provide the Breezair SA Scorpions with confidence, knowing that they are backed and supported by the entire Seeley International team.”