Perth Businesses Finding Success with Promotional T-Shirts
Announcement posted by Imagepak Marketing 21 Jan 2015
T-shirt printing and promotional products firm in Perth reveals the most effective promotional uses for customised T-shirts.
Perth, WA, 21 January 2015 - ImagePak Marketing is a business that has made their reputation providing promotional products to Perth. Lately, though, they have seen an upswing in demand for t-shirt printing. T-shirts appear to have a narrow market. They are too casual for many businesses to use as promotional items or employee uniforms. They are often passed over in favour of polos or sport uniforms.
However, according to Scott Eaton, owner of ImagePak Marketing, there are plenty of promotional uses for t-shirts. Recently, on his company blog, Mr Eaton detailed some current marketing strategies that involve the use of custom printed t-shirts.
Special Event Giveaways
Mr Eaton notes that many debuts and grand openings involve t-shirt giveaways. This includes game releases, movie releases and grand openings of businesses such as retail outlets, pubs and restaurants. “Big Box” stores often give away t-shirts to the first 50 or 100 people to buy a certain item.
Employee Incentives
Many companies give branded t-shirts away to their employees to commemorate events such as projects or company parties. They will also give away shirts with motivational slogans on them. This helps create more employee pride in their workplace. In addition, anytime an employee wears a t-shirt with a company’s name, logo or both, it produces advertising impressions.
Favour Bags
T-shirts can also be given away as favour bags at golf tournaments, trade shows or charity events.
Employee Uniforms
Many casual business owners feel that t-shirts make perfect employee uniforms. If the business appeals to teens, young adults, gamers, surfers or involves casual sports such as mini-golf, t-shirts present a viable alternative to polo shirts.
Location-Based Souvenirs
Shops in tourist areas often order t-shirts with the name of the attraction on them. This can be a city, a beach or any tourist destination.
Business-Based Souvenirs
In this model, a business such as a pub or a restaurant creates a t-shirt with their own business name on it. Pubs and bars often use images or characters with a pithy comment. One example would be an oceanside pub having a parrot or a pirate with an eyepatch and a slogan such as “Walk the Plank.” It may or may not be tied into a menu item.
Design Factors
According to Mr Eaton, design is the key factor in souvenir t-shirts:
“A great design can be the difference between selling a couple of t-shirts and turning them into a profit centre for a business. We use a process called sublimation, in which the designs are dyed into the shirts. We offer full-colour printing, which means we can duplicate almost anything a customer wants.”
Mr Eaton concluded: “We love the business model of selling souvenir t-shirts. It is great because the business establishment profits twice. First, the customer pays for the t-shirt. Then, the customer walks around in their shirt, advertising the business.”
ImagePak Marketing provides t-shirt printing, custom sport apparel and promotional products to the Perth area. They have been serving Perth since 1979. They specialise in high-quality products, fast turnaround time and world class customer service. To learn more about how ImagePak Marketing can help you promote your business, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.
However, according to Scott Eaton, owner of ImagePak Marketing, there are plenty of promotional uses for t-shirts. Recently, on his company blog, Mr Eaton detailed some current marketing strategies that involve the use of custom printed t-shirts.
Special Event Giveaways
Mr Eaton notes that many debuts and grand openings involve t-shirt giveaways. This includes game releases, movie releases and grand openings of businesses such as retail outlets, pubs and restaurants. “Big Box” stores often give away t-shirts to the first 50 or 100 people to buy a certain item.
Employee Incentives
Many companies give branded t-shirts away to their employees to commemorate events such as projects or company parties. They will also give away shirts with motivational slogans on them. This helps create more employee pride in their workplace. In addition, anytime an employee wears a t-shirt with a company’s name, logo or both, it produces advertising impressions.
Favour Bags
T-shirts can also be given away as favour bags at golf tournaments, trade shows or charity events.
Employee Uniforms
Many casual business owners feel that t-shirts make perfect employee uniforms. If the business appeals to teens, young adults, gamers, surfers or involves casual sports such as mini-golf, t-shirts present a viable alternative to polo shirts.
Location-Based Souvenirs
Shops in tourist areas often order t-shirts with the name of the attraction on them. This can be a city, a beach or any tourist destination.
Business-Based Souvenirs
In this model, a business such as a pub or a restaurant creates a t-shirt with their own business name on it. Pubs and bars often use images or characters with a pithy comment. One example would be an oceanside pub having a parrot or a pirate with an eyepatch and a slogan such as “Walk the Plank.” It may or may not be tied into a menu item.
Design Factors
According to Mr Eaton, design is the key factor in souvenir t-shirts:
“A great design can be the difference between selling a couple of t-shirts and turning them into a profit centre for a business. We use a process called sublimation, in which the designs are dyed into the shirts. We offer full-colour printing, which means we can duplicate almost anything a customer wants.”
Mr Eaton concluded: “We love the business model of selling souvenir t-shirts. It is great because the business establishment profits twice. First, the customer pays for the t-shirt. Then, the customer walks around in their shirt, advertising the business.”
ImagePak Marketing provides t-shirt printing, custom sport apparel and promotional products to the Perth area. They have been serving Perth since 1979. They specialise in high-quality products, fast turnaround time and world class customer service. To learn more about how ImagePak Marketing can help you promote your business, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.