HELLOFRESH RAISES AU$161 MILLION (EU110 MILLION) FROM EXISTING SHAREHOLDERS IN NEW FINANCING ROUND
Announcement posted by Hello Fresh 08 Feb 2015
PRESS RELEASE
HELLOFRESH AUSTRALIA, SYDNEY – February 6th, 2015 – Amid broad interest from international investors, HelloFresh's existing shareholders, Rocket Internet and Insight Venture Partners, support the company by financing its next stage of development with a new funding round of AU$161 Million. HelloFresh plans to invest the new funding on further enhancing the customer experience through key initiatives such as increasing flexibility for its customers and further integrating its supply chain.
“HelloFresh aims to become the leading brand in the grocery and meal delivery category and already serves customers across the Eastern half of the Country.” says Tom Rutledge, Australian Founder and CEO. “Our focus over the last 6 months has been to rapidly expand our operations, in order to make fuss-free and delicious home-cooked meals accessible to more people more often. We love that our product allows customers healthy dinner options and affords the opportunity of quality time around the dinner table. The knowledge of this convenience and enjoyment is extremely motivating for the team and drives us all to take the company to the next level.”
HelloFresh delivers weekly meal kits including curated recipes and fresh, high-quality ingredients in just the right quantities to customers’ doors. Customers have the ability to select how many people they want to cook for and the number of recipes they wish to receive.
The company was founded in November 2011 and is currently active in seven markets. Current investors include Insight Venture Partners, Phenomen Ventures, Rocket Internet, and Vorwerk Direct Selling Ventures.
-ENDS-
For more information, please contact The Mint Partners
Brett Galvin
e. brett@themintpartners.com.au
p. 02 9280 2133
m. 0414 918 936
“HelloFresh aims to become the leading brand in the grocery and meal delivery category and already serves customers across the Eastern half of the Country.” says Tom Rutledge, Australian Founder and CEO. “Our focus over the last 6 months has been to rapidly expand our operations, in order to make fuss-free and delicious home-cooked meals accessible to more people more often. We love that our product allows customers healthy dinner options and affords the opportunity of quality time around the dinner table. The knowledge of this convenience and enjoyment is extremely motivating for the team and drives us all to take the company to the next level.”
HelloFresh delivers weekly meal kits including curated recipes and fresh, high-quality ingredients in just the right quantities to customers’ doors. Customers have the ability to select how many people they want to cook for and the number of recipes they wish to receive.
The company was founded in November 2011 and is currently active in seven markets. Current investors include Insight Venture Partners, Phenomen Ventures, Rocket Internet, and Vorwerk Direct Selling Ventures.
-ENDS-
For more information, please contact The Mint Partners
Brett Galvin
e. brett@themintpartners.com.au
p. 02 9280 2133
m. 0414 918 936