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Emerson appoints Lovelace as NSW Channel Manager



Emerson Network Power Australia has appointed Steve Lovelace to the position of New South Wales Channel Account Manager. Lovelace will be responsible for all channel activities in NSW for Emersons Liebert range of Micro Uninterruptible Power System (UPS) products, assisting resellers with a range of services including technical support and bid preparation.
The appointment follows Emersons decision to move its national distribution from Ingram Micro to LAN Systems, a move Lovelace says is consistent with the companys current channel direction.
LAN Systems is widely regarded as a channel leader for Cisco, and given our close engineering partnership with Cisco the move to LAN is a logical one for us, he says. Its also consistent with our focus on power protection for newer technologies like IP telephony, where Liebert has developed Cisco-compatible products for mission-critical applications in the SMB space.
Lovelace joins Emerson following seven years in the Australian IT channel, including a three-year spell at Ingram Micro, where he was responsible for managing the Liebert product portfolio at Australias largest distributor. His introduction to IT was with ISP Hotkey, where he was employed as a server engineer, gaining HP ASP accreditation in the process.
Were delighted to have Steve on board full time, said Bob Daniel, Managing Director, Emerson Network Power Australia. Steves experience in the channel is second-to-none, and hes already proven his proficiency with Liebert during his time at Ingram. I personally look forward to Steves input in growing our channel presence in the region.
Lovelace says his immediate priority is to educate resellers on the need for proper power protection in todays rapidly converging business environments.
Ten years ago power protection wasnt considered essential but today its mandatory, he said.
Technologies like IP telephony have put renewed strain on the power supply to a network, and because theyre so critical to the business, any loss in power could result in catastrophic losses to the business. The message were taking to our resellers is that power protection should be part and parcel of every network sale, and we are working closely with our channel partners to make that happen.