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HelloFresh launches into Adelaide

Announcement posted by Hello Fresh 06 Mar 2015

6 MARCH 2015
 
HelloFresh DELIVERS TO ADELAIDE
  
The success of HelloFresh Australia continues as the weekly online recipe-kit delivery service launches into Adelaide.
 
HelloFresh Australia has seen tremendous month-over-month growth and is rapidly becoming a market leader in the tailored food delivery industry. This progress has given the company the opportunity to expand its operation into South Australia, an addition to Queensland, New South Wales, Australian Capital Territory and Victoria.
 
South Australian residents now have access to the convenient and fuss-free service of curated recipes and high-quality ingredients in just the right quantities to their door, so nutritious meals are prepared in just 30 minutes or less.
 
Perfect for time-poor singles, couples and families, and those simply looking for healthy culinary inspiration, HelloFresh provides recipes for either three or five nights of the week and tailored for households of either two, four or six people. The average cost per person per meal works out at just under $10 including delivery.
 
Tom Rutledge says
“Grocery shopping is time-consuming and routine. HelloFresh is a convenient way of shopping for fresh produce, and provides a healthy alternative to those who regularly eat takeaway.”
 
In addition to the Hello Fresh Classic Box, which includes at least two meat-based recipes, HelloFresh also offer a vegetarian service. There are also no contracts; customers can cancel their subscription at any time, pause it if you are going on holiday, or double the volume if the in-laws are coming to stay for the week.
 
“HelloFresh has the unique opportunity to change the way people think about dinner. Our service is a hassle-free way to enjoy high-quality and healthy, self-cooked meals with their partner or family in their own home.”
 
Rutledge says,
“Uniquely, hundreds of thousands of HelloFresh meals are consumed every month. There is no other business like this in the country in terms of the participation in preparing and enjoying the same meals.”
 
HelloFresh is currently available in the following areas:
  • NSW: Sydney, Central Coast, Newcastle, Southern Highlands, Wollongong
  • QLD: Brisbane, Gold Coast
  • VIC: Melbourne, Geelong
  • SA: Adelaide
  • ACT: Canberra
For more information, visit www.hellofresh.com.au
 
-ENDS-
 
For more information, please contact The Mint Partners
Ali O’Neill
e. ali@themintpartners.com.au
p. 02 9280 2133
 
Note to the editor:
 
About HelloFresh:
HelloFresh Australia was launched in Sydney in 2012, three years later, they continue to expand, directly and indirectly employing over 100 people in Australia. Using seasonal produce that is sourced locally with an easy-to-follow recipe card and ingredients portioned out in exact quantities, customers are able to create an inspiring dish in 30 minutes or less no matter what their cooking ability.