VENEZIANO LAUNCHES ELEVATION SPECIALTY TEA AT MICE

Veneziano proudly announces the arrival of its long awaited high-end tea offer, Elevation Tea, to be revealed at the Melbourne International Coffee Expo, March 13 - 15 at the Melbourne Showgrounds. 

Backed by two decades of experience in the specialty coffee business, Veneziano managing director Craig Dickson says, “When we decided to introduce a custom tea range to complement our coffee offer, it needed to meet the same strict standards we apply to our coffee. Our search has shown us that there was very little out there, so we made the decision to source and develop our own”. 

No surprises then, that Elevation specialty tea is subject to the same principles as Veneziano’s coffee sourcing. This includes traceability to Origin, observing optimal harvest times (regarding tea this is typically three times a year), whilst hand picking and then sorting during pre and post processing stages allows for tight quality control. 

“Where specialty tea differs to specialty coffee is the processing method. All teas commence as the same raw product, as opposed to coffee which is available as different varieties and a number of other variables that affect flavour outcome”, explains Craig. 

“With tea production, it’s the processing times and methods that determine the end resulting tea type, and therefore flavours, for example whether you end up with a green or black tea, and so on. However we never lose sight of the main objective, it still remains about achieving exceptional beverage character and flavour profiles”.

“It’s the all-important flavour that Veneziano was most fastidious about. Most people experience a dull, ‘baggy’ tasting tea with very little flavour as promised on the label”, he says. 

High-end Elevation tea is sourced from a quality grower in Sri Lanka using completely natural growth and production protocol, and no additives are used. Only natural oils (not extracts) and herbs have been used to achieve enhance specific flavour attributes. 

Further refinement of flavour also occurs with dosage, brew temperature and steep times so tea-drinkers are encouraged to experiment with these parameters in order to discover what suits their tastes, and this will differ from one tea to another. 

Being almost as diverse a crop as coffee, Veneziano has come up with a range of ten natural teas including some traditional favourites as well as some exotic and fruity numbers. The result is a specialty tea that is soothing, calming, packed with flavour and great for your health. It complements any high-end beverage offer, such as specialty coffee, perfectly. 

Elevation specialty tea is available as fresh, loose leaf tea, in 375gm or 200gm bags in the following styles and combinations for optimum flavour:

• English Breakfast - 375gm
• Earl Grey - 375gm
• Masala Chai - 375gm
• Gunpowder Green - 375gm
• Chamomile - 200gm
• Peppermint - 200gm
• Lemon and Ginger - 200gm
• Green Oolong - 200gm
• Relaxing Herbs - 200gm
• Equilibrium - 200gm

Tea brewing across the weekend.

For enquiries email: sales@venezianocoffee.com.au phone: 13 26 3333