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SurveyMonkey announces Tony Ward as Managing Director of ANZ following strong regional growth

Announcement posted by THE PRGROUP 16 Mar 2015

Former head of marketing at LinkedIn and Microsoft to spearhead world's leading survey platform Down Under
Sydney, 16 March, 2015 - SurveyMonkey, the world's leading online survey platform, today announced the appointment of former Microsoft and LinkedIn executive Tony Ward as its Managing Director of Australia and New Zealand.
 
Ward will be responsible for leading and building the local team and driving strategy to capitalise on the strong growth SurveyMonkey has seen in the market since it launched in Australia in May last year.
 
“We are in the process of democratising research and insights to help companies make better and faster business decisions with data,” says Tim Maly, COO & CFO of SurveyMonkey.
 
“We’re thrilled to have someone of Tony’s calibre driving this vision. In particular, his understanding of the needs of marketers and creative agencies in Australia will be critical in continuing to grow SurveyMonkey’s partnerships in this sector.”
 
One in ten Australians completes a SurveyMonkey survey every month. Australia is a key region for SurveyMonkey and is the largest international investment SurveyMonkey has made outside of the US and Europe to date, with around 25 jobs in market development functions being created over the next few years.
 
Tony Ward says he's excited by his new role and up to the challenge.
 
"Businesses are drowning in so much data that it's hard to know what numbers are actually moving things forward. Our goal is to give businesses actionable, quality insights at speed, not add to the noise. Speed is the new currency of business," Tony Ward says.
 
“I’m excited to join Australia’s leading survey company.  Many local companies, non-profits, and government agencies already rely on SurveyMonkey to deliver data insights that move their organisations forward. I hope that my role will support these local customers and answer the specific needs of the Australian market.”
 
A big focus for Ward in 2015 will be to develop SurveyMonkey’s collaboration with local agencies. SurveyMonkey's Audience tool is already proving popular with advertising and marketing agencies wanting to test creative and new products. The company has plans to strengthen its presence as an enterprise tool.
 
"Audience is giving agencies the power to go to their clients with actual data to support what they want to do. They can use the SurveyMonkey Audience platform to find out what the market says, and back up their hypothesis. It breaks the stalemate when everyone clings to a different view or gut feel: now they are actually able to find out what consumers think," Ward says.
 
Ward's background managing multimillion dollar marketing budgets for companies such as Microsoft has given him deep insight into the issues facing marketing and advertising agencies. He also founded a cloud startup, and understands the need for companies to test new markets and new product ideas. His experience at LinkedIn, where he grew the business triple digits year on year, makes him ideal to run a fast-growth tech company like SurveyMonkey.
 
ENDS
 
 
About SurveyMonkey

SurveyMonkey is the world's leading online survey platform, powering more than 2 million survey responses every day. SurveyMonkey has revolutionised the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 10 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, organisations and neighbourhood soccer leagues everywhere. The company has over 450 employees globally, with headquarters in Palo Alto, CA. For more information, visit www.surveymonkey.com.au
 
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