Seeley International announces new Braemar refrigerated product range

Seeley International has unveiled its new range of Braemar branded products, which includes Australia’s first specially designed and locally manufactured “Invertair™” inverter add-on cooling system that complements the Braemar ducted gas heating systems.

Seeley International founder and Executive Chairman, Mr Frank Seeley AM, said the new Braemar “Invertair” add-on cooling system is yet another industry first for Seeley International.

“This technology combines the most efficient modulating gas ducted heating system with the Nation’s first and only true inverter add-on cooling system – so whether heating or cooling homes with Braemar, the preferred level of comfort can always be guaranteed, and with maximum efficiency,” Mr Seeley said.

This transformational Braemar range also offers completely new wall-mounted split systems, ducted reverse cycle systems and multi systems, all with the very latest inverter technology.

“The launch of these new refrigerated products under the universally trusted Braemar brand, will generate a significant portion of Seeley International’s growth plan of becoming a one billion-dollar company by the year 2020,” Mr Seeley said.

“Seeley International is the market leader in air conditioning, with award-winning heaters and evaporative air conditioners, and we see great opportunities in applying that same successful approach to our new refrigerated reverse cycle range,” he said.

“For more than 50 years, Braemar has been the product of choice in providing comfort to Australian families, and its latest superb high-performance heating and cooling offerings have further cemented the brand’s reputation as the most tried, trusted and altogether innovative choice available,” he said.

“Consumer spending trends suggest that refrigerated air conditioners remain very popular, and this provides opportunity to strengthen our market share by expanding the Braemar range, and supplying consumers, through our extensive national dealer network.”

The new Braemar refrigerated product range now includes the following air conditioning systems:

•             Ducted gas heating with “Invertair” add-on cooling - specifically designed to complement either new or existing* Braemar gas heating systems, for year round comfort.

·                    Ducted gas heating with fixed speed add-on cooling systems.

·                    Wall-mounted inverter split system air conditioning – ideal solution to cool or heat just one room or area of homes and offices. The system consists of an indoor wall-mounted unit and an outdoor unit.

•             Ducted inverter reverse cycle systems – great for whole-of-home or office cooling and heating. The system consists of an indoor unit, placed within the roof and an outdoor unit, with air circulated via ductwork. Our inverter technology ensures uninterrupted comfort and savings in running costs.

•             Ducted fixed speed reverse cycle air conditioning – a popular choice for whole-of-home or office comfort. The system has an indoor unit, placed within the roof space, and an outdoor unit. With air circulated via ductwork, it enables users to heat and cool up to four different zones.

·                    Multi system air conditioning – an excellent way to cool and heat multiple rooms (residential and commercial) individually, from just one system. Choices include wall-mounted inverter splits, ducted units, hidden above cupboard spaces or ceilings, and cassettes that can be installed in the ceiling.

“These ducted inverter reverse cycle air conditioners come with transformational technology, and Braemar products are the natural choice for consumers wanting guaranteed comfort in all conditions,” Mr Seeley said.

“Consumers can reap the benefits of having substantially lower running costs compared with more conventional systems, and can also enjoy the convenience of adjusting the room temperature quickly and efficiently, eliminating temperature fluctuations that come with conventional start/stop systems, and experience greatly reduced noise levels inside and outside the home,” he said.

The new Braemar range of refrigerated products will be available in April 2015.

*Applicable to installations where airflow requirements and duct design are suitable.

About Seeley International

Seeley International is Australia’s largest air conditioning manufacturer and is market leader in the design and manufacture of ducted and portable heating and cooling products for the domestic, commercial and industrial markets in Australia.

Renowned for its innovation, Seeley International’s brands include Breezair, Braemar, Coolair, Convair and Climate Wizard. Based in Adelaide’s south - and with factories in Adelaide (evaporative coolers) and Albury (gas heaters and commercial cooling) - the company was founded in 1972 by Frank Seeley AM, who remains Executive Chairman.

Unlike many of its competitors, Seeley International continues to design and manufacture most of the components for its Australian-made products, which it exports to more than 120 countries around the world. More information about Seeley International and its products can be found at www.seeleyinternational.com