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New WebDeal and NobleOak partnership

Announcement posted by LifeDeal 31 Mar 2015

NobleOak, a specialist Australian life insurer is pleased to announce our new online distribution partnership with the WebDeal, an Australian-owned online marketing agency.

NobleOak, in partnership with the WebDeal will be distributing our Premium Life Direct product to Australians at a discounted rate. Premium Life Direct is a comprehensive life insurance product which includes Life, Total and Permanent Disability (TPD), Trauma, Income Protection (IP), and even Business Expenses.  It is designed for people who require high quality insurance cover, without needing specific advice.


Premium Life Direct key features are:

1.       20% Lower premiums*
Clients receive an average saving of 20% per annum on life insurance compared with other direct and advised products. 

2.       Up to $15million term Life cover

Quality cover comparable to professionally advised products, and well exceeding mainstream direct life insurance products.


3.       Premium service

Access to a dedicated claims consultant from our locally-based team should the need arise. 

4.       Accidental cover at no additional cost
During the sign up and assessment period, all applicants are covered for accidents (subject to the terms in the PDS) at no additional cost.

5.       Security and peace of mind

All Premium Direct Life products are insured by NobleOak and backed by a top 3 global reinsurer, Hannover Life Re, for that additional security.


Other product features:

1.       Up to $15million available in Life cover

2.       Life cover to age 99

3.       $10,000 advance funeral benefit

4.       Guaranteed renewability (as long as premiums are paid on time)

5.       SMSF compatibility (for Life and TPD only)

6.       Fully underwritten cover (which increases certainty and efficiency at claim time)

7.       Discounts on larger sums insured

8.       Dedicated claims consultants

9.       Personal service line

10.    Locally-based contact centre

11.    Worldwide cover

Full details of Premium Life Direct product terms are available by contacting NobleOak on 1300 041494 and quote”LifeDeal” to get more benefits


About NobleOak

NobleOak is an Australian owned independent specialist life insurance company that has been protecting Australians since 1877. NobleOak’s experienced insurance consultants provide simple, streamlined phone-based support and application fulfilment. The company prides itself on accessibility, value, personalised service and the payment of claims quickly and efficiently. NobleOak is APRA-regulated, with an AFSL licence issued by ASIC and our products are backed by a 3 global reinsurer, Hannover Life Re.


About WebDeal

WebDeal is a Melbourne based online marketing agency. WebDeal has been operating since 2007. During the past several years, the company has invested significant efforts into developing their online resources. WebDeal has unique lead generation platforms to drive consumer traffic and generate quality leads for finance, life insurance ( www.lifedeal.com.auwww.incomeprotectioninsuranceau.com.au ) and other business sectors.


 “We believe this product is transformational, offering clients far better value than what is currently available.  NobleOak’s Premium Direct Life provides the same level and quality of cover you can access through a financial adviser, but at a significantly lower cost, as adviser commissions and mass advertising costs are not built into the premium.  This saves our clients an average of 20% every year compared to similar products available from other leading insurers.  The premium saving can be even higher for some ages.  It’s backed by personalised service and provided by an insurer that has been protecting Australians for over 137 years.”

Anthony R Brown – NobleOak CEO.


“Premium Life Direct represents an exciting development in life insurance.  People who require high levels of quality cover can now access it directly through us, without paying a middle man.”

Anthony R Brown – NobleOak CEO.


“We are very excited about our new partnership with NobleOak and believe that it will be beneficial not only for our companies but will further support our commitment to deliver great services to our customers.”

Dmitriy Ivanov – WebDeal CEO


The 20% savings quoted are the average of the savings when comparing NobleOak’s premiums for its Term Life cover under NobleOak’s Premium Life Direct product to the average cost of Term Life insurance products offered by other insurance companies, including products available directly with the insurer and those available for purchase through a financial adviser or broker. The premiums are based on a non- smoker with a Life insurance sum insured of $500,000 at 5 year age bands from age 30 to 65.

Under this analysis, the average saving compared with products available directly is 37%, and 15% when compared with advised products. This results in a combined average saving of 20% (through both channels). The insured’s age, occupation, gender, sum insured, smoker status, and health will determine the premium amount charged by NobleOak.

Life insurance rates for insurers, including NobleOak, may change in the future and this could change the outcome.

The premium comparison was undertaken in November 2014 and were based on then published competitor premium rates. Readers may obtain a quote from NobleOak by contacting us on 1300 041 494.


NobleOak contact details

Tatyana Marfenko – Marketing Executive – (02) 9299 7852

Anthony R Brown – CEO – (02) 9299 7852 


WebDeal contact details

Dmitriy Ivanov -CEO - 0404 882 122