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Young Brisbane couple launch beauty brand.

Announcement posted by Toffey 08 Apr 2015

toffey, gel polish your way

Launched in October 2014, toffey gel polish is an Australian business that specialises in providing customers with affordable and quality gel polish. toffey works with stylish, outgoing women who want to complete their look and feel beautiful for any occasion. toffey helps their customers by providing inspiring gel nail polish products and the confidence to do their own gel polish manicures at home.

toffey gel polish was founded by Brisbanites Tahlia Maynard and Cody Shorter. Tahlia was a manicure every fortnight kind of gal and with a supportive boyfriend in finance who one day realised that her fabulous nail addiction had become an expensive hobby.

Tahlia decided that she would start doing her own manicures at home, but quickly worked out that she wasn’t getting the same results as she was by her nail technician. She says “I began my DIY gel polish journey by trialling a few different brands and found myself unhappy with either the product or the service. I thought I could do it better... So that’s just what I did”.

toffey knew their target market pretty quickly, and Tahlia found that she assimilated herself with their potential customer base. toffey is a brand that loves fashion but isn’t hung up on appearance, that worships the woman of today who enjoys feeling and looking her best.

Being a local business we have put a lot of effort in making sure our product and customer service is on the mark. toffey has been through all sorts of quality control, including been tried and tested personally by Tahlia as well has having input from her fellow fashionista friends.

toffey most importantly provides fabulous customer service which in the beauty industry can often lack. She says “We believe that customer service isn’t just about shipping our product as quickly as possible, it’s more than that.  Which is why we go above and beyond when we package our parcels, produce weekly blogs, how to videos as well as actively seeking customer feedback”.  

With toffey’s bright gel polish collection and simple starter kits, there is no better way to spoil yourself on a Friday evening than with a glass of vino and indulging in a DIY shellac manicure. From nudes and pale pinks to the more vibrant oranges and blues. No matter your taste, there is sure to be a colour that you’ll be swept away with.

If you are looking to try these polishes out, toffey gel polish is available exclusively online within Australia at www.toffey.com.au.