Principals and XXVI create a new brand strategy, name and identity for Everlight Radiology.
Announcement posted by Principals Pty Ltd 08 May 2015
Principals and its specialist brand language arm, XXVI, were engaged last year to create a new brand strategy, name and visual identity for Imaging Partners Online (IPO), one of Australia’s fastest growing teleradiology specialists.
The new brand was created to increase IPO’s presence as Australia’s leading teleradiology specialist. It also had to position the brand as a global player. After a rigorous stage of international research and strategy development, the new brand name and identity was launched in Sydney last week.
Principals created the new name, Everlight Radiology. It reflects their ‘follow the sun’, accessible 24 hours a day, ever ready, ever available business model. And it is a meaningful, everyday name – unlike the acronym IPO, which was seen as anonymous and unmemorable. The new, dynamic visual identity and language positions them as responsive, connected, precise and focused – and makes them stand out from the conventions of the category.
Sandy Belford, Director at Principals, said “We’re delighted to work with such an exciting, dynamic brand that’s at the forefront of global radiology services. We are confident that Everlight’s new name, strategy and identity will help them grow in Australia and beyond.”
Alexander van der Laan, Everlight CEO, said the rebranding ensures that their innovative ‘follow the sun’ service model and future expansion are supported by a dynamic, contemporary brand.
“We believe the new Everlight brand captures the essence of care, responsiveness and global reach that underpins the company,” he said.
The rebrand comes at an exciting time for Everlight as the company opens a new office in Auckland, consolidating its presence in a country where it has built a strong foothold in the teleradiology market, and boosting its global radiology reporting capability.
Everlight provides offsite radiology analysis and reporting in Australasia, primarily to public hospitals, but also to private imaging centres and medical centres. It offers similar services in the UK through Radiology Reporting Online (RRO), a 50-50 joint venture with University College of London Hospitals.
For further information, please contact:
Principals
Sandy Belford
Director, Principals Pty Ltd
P: +61 418 471 131
Everlight Radiology
Alexander van der Laan
CEO, Everlight Radiology
P: +61 2 9215 1900
E: AVanderlaan@everlightradiology.com.au
About Principals
Principals is a brand strategy and identity company with offices in Sydney, Melbourne and Auckland.
We help clients build authentic, standout identities, digging deep to articulate their true personality and bringing it to life in their visual identity, language, behaviour and communications.
Principals’ services include: brand strategy, brand architecture, brand identity, brand messaging, brand communications, internal branding, brand guardianship, brand language (through XXVI, our in-house dedicated language unit) and brand measurement.
Our work includes rebranding NAB, Australian National University and the launch of the Greater Western Sydney Giants. Other recent and current clients include MLC, Foxtel, Fox Sports, Clayton Utz, University of Tasmania, and the New Zealand Government.
To find out more, please visit: www.principals.com.au