Hangovers leaving us hung out to dry
Announcement posted by Porter Novelli 01 Jun 2015
1 June 2015: New research released today reveals that Australians are spending a whopping 91.5 million hours a month hung over, which is leading to issues with their partners, friends, families and bosses.
Nearly half (44%) of Aussies have skipped significant social events as a result of being hung over, including dates, birthday celebrations and even weddings. Productivity in the workplace is also being compromised, with one in five Australian drinkers taking one or more sick days in the past 12 months due to having a hangover. 60% of drinkers have also admitted to experiencing low productivity at work due to being hungover.
According to the research commissioned by Dry July, over half of Aussie drinkers (52%) have felt pressured to drink alcohol in social situations. The most common occasions are being out with friends, during after work drinks, at family gatherings and on public holidays. Half of drinkers consider it “un-Australian” not to drink at these occasions.
The majority of Australians (83%) find it easier to resist peer pressure if they have what is deemed to be a legitimate excuse not to drink alcohol. Common reasons range from driving, to being pregnant, training for a fitness event, detoxing, being sick or on antibiotics.
The release of the research report coincides with the launch of this year’s Dry July campaign, the fundraising initiative that encourages Aussies to go booze-free for a month to support adults living with cancer. Now in its eighth year, Dry July takes a light-hearted approach to raising funds for a serious issue, while rewarding participants with a great sense of achievement and feeling of wellbeing.
Brett Macdonald, Dry July CEO and Co-Founder says, “Our research report has uncovered some sobering facts about the social pressures faced by Aussies when it comes to drinking and the impact of hangovers on our work and social commitments. It also found that 21% of Australians have not gone for more than a week without drinking in the last five years. This is why we’re encouraging everyone to take the Dry July challenge and see what can be achieved without a hangover.”
To demonstrate what can be achieved without a hangover, the Dry July team will once again embark on a series of world record attempts throughout July. In 2014, Dry July broke the Guinness World Record for the world’s largest smoothie and the world’s largest Skittles mosaic.
Since 2008, more than 90,000 participants have collectively raised over $20 million, helping Dry July support 40 different cancer services across Australia and New Zealand. This support improves the wellbeing of adult cancer patients by creating better services and environments for them and their families.
“The key motivator for our participants is that the money goes to a good cause. So go on, sign up and focus on picking up healthier drinking habits while raising money for important charity services,” says Brett.
People can register now via www.dryjuly.com and join Dry July ambassador and Australian Gold Logie-winning TODAY Show co-host, Karl Stefanovic, in the challenge.
“Over the last few years I have been more conscious of the impacts of drinking on my health. Getting on board for Dry July was a no‐brainer. I can’t think of a better time of year for Aussies to take up the challenge of going without a drink for a month. And what’s more Australian than giving up a guilty pleasure for a good cause?” Karl said.
Other ambassadors on board for 2015 include journalist and TV personality Chris Bath, celebrity chef ‘Fast Ed’ Halmagyi, 2Day FM radio host Maz Compton and Kat Stewart, the AACTA and Logie Award-winning actress.
-Ends-
Media Enquiries
Lauren Neave
Porter Novelli
02 8987 2128 / 0425 259 885
lneave@porternovelli.com.au
Shailo Rasanayakam
Porter Novelli
02 8987 2111 / 0403 777 709
srasanayakam@porternovelli.com.au
About the research
About Dry July
Dry July takes a light-hearted approach to raising funds for a serious issue. You don’t often get the chance to raise money for charity by not doing something!
This year Dry July is proud to have on board 47 beneficiaries across Australia and New Zealand. The campaign operates a full-circle fundraising model, which gives supporters clarity on how funds are used within each cancer service. Some of the projects we’ve funded to-date:
• New chemotherapy treatment chairs
• New patient accommodation & transport vehicles
• Upgraded waiting areas
• Refurbished gardens & balconies
• New TVs, WiFi internet connections, laptops & iPads
• Music & art therapy programs
• Patient journals & wig libraries
• New kitchenettes & beverage machines
Dry July is a challenge of determination that rewards participants with a great sense of achievement and the chance to also focus on yourself – notice your own drinking habits and the value of a healthy, balanced lifestyle.
DJs (Dry.July.er [dee-jay] noun: a person or team actively sponsored to participate in Dry July) recognise a multitude of benefits themselves such as increased energy levels, a clearer head and clearer skin!
1 June 2015: New research released today reveals that Australians are spending a whopping 91.5 million hours a month hung over, which is leading to issues with their partners, friends, families and bosses.
Nearly half (44%) of Aussies have skipped significant social events as a result of being hung over, including dates, birthday celebrations and even weddings. Productivity in the workplace is also being compromised, with one in five Australian drinkers taking one or more sick days in the past 12 months due to having a hangover. 60% of drinkers have also admitted to experiencing low productivity at work due to being hungover.
According to the research commissioned by Dry July, over half of Aussie drinkers (52%) have felt pressured to drink alcohol in social situations. The most common occasions are being out with friends, during after work drinks, at family gatherings and on public holidays. Half of drinkers consider it “un-Australian” not to drink at these occasions.
The majority of Australians (83%) find it easier to resist peer pressure if they have what is deemed to be a legitimate excuse not to drink alcohol. Common reasons range from driving, to being pregnant, training for a fitness event, detoxing, being sick or on antibiotics.
The release of the research report coincides with the launch of this year’s Dry July campaign, the fundraising initiative that encourages Aussies to go booze-free for a month to support adults living with cancer. Now in its eighth year, Dry July takes a light-hearted approach to raising funds for a serious issue, while rewarding participants with a great sense of achievement and feeling of wellbeing.
Brett Macdonald, Dry July CEO and Co-Founder says, “Our research report has uncovered some sobering facts about the social pressures faced by Aussies when it comes to drinking and the impact of hangovers on our work and social commitments. It also found that 21% of Australians have not gone for more than a week without drinking in the last five years. This is why we’re encouraging everyone to take the Dry July challenge and see what can be achieved without a hangover.”
To demonstrate what can be achieved without a hangover, the Dry July team will once again embark on a series of world record attempts throughout July. In 2014, Dry July broke the Guinness World Record for the world’s largest smoothie and the world’s largest Skittles mosaic.
Since 2008, more than 90,000 participants have collectively raised over $20 million, helping Dry July support 40 different cancer services across Australia and New Zealand. This support improves the wellbeing of adult cancer patients by creating better services and environments for them and their families.
“The key motivator for our participants is that the money goes to a good cause. So go on, sign up and focus on picking up healthier drinking habits while raising money for important charity services,” says Brett.
People can register now via www.dryjuly.com.au and join Dry July patron and Australian Gold Logie-winning TODAY Show co-host, Karl Stefanovic, in the challenge.
“Over the last few years I have been more conscious of the impacts of drinking on my health. Getting on board for Dry July was a no‐brainer. I can’t think of a better time of year for Aussies to take up the challenge of going without a drink for a month. And what’s more Australian than giving up a guilty pleasure for a good cause?” Karl said.
Other ambassadors on board for 2015 include journalist and TV personality Chris Bath, celebrity chef ‘Fast Ed’ Halmagyi, 2Day FM radio host Maz Compton and Kat Stewart, the AACTA and Logie Award-winning actress.
-Ends-
Media Enquiries
Lauren Neave
Porter Novelli
02 8987 2128 / 0425 259 885
lneave@porternovelli.com.au
Shailo Rasanayakam
Porter Novelli
02 8987 2111 / 0403 777 709
srasanayakam@porternovelli.com.au
About the research
About Dry July
Dry July takes a light-hearted approach to raising funds for a serious issue. You don’t often get the chance to raise money for charity by not doing something!
This year Dry July is proud to have on board 47 beneficiaries across Australia and New Zealand. The campaign operates a full-circle fundraising model, which gives supporters clarity on how funds are used within each cancer service. Some of the projects we’ve funded to-date:
• New chemotherapy treatment chairs
• New patient accommodation & transport vehicles
• Upgraded waiting areas
• Refurbished gardens & balconies
• New TVs, WiFi internet connections, laptops & iPads
• Music & art therapy programs
• Patient journals & wig libraries
• New kitchenettes & beverage machines
Dry July is a challenge of determination that rewards participants with a great sense of achievement and the chance to also focus on yourself – notice your own drinking habits and the value of a healthy, balanced lifestyle.
DJs (Dry.July.er [dee-jay] noun: a person or team actively sponsored to participate in Dry July) recognise a multitude of benefits themselves such as increased energy levels, a clearer head and clearer skin!
Nearly half (44%) of Aussies have skipped significant social events as a result of being hung over, including dates, birthday celebrations and even weddings. Productivity in the workplace is also being compromised, with one in five Australian drinkers taking one or more sick days in the past 12 months due to having a hangover. 60% of drinkers have also admitted to experiencing low productivity at work due to being hungover.
According to the research commissioned by Dry July, over half of Aussie drinkers (52%) have felt pressured to drink alcohol in social situations. The most common occasions are being out with friends, during after work drinks, at family gatherings and on public holidays. Half of drinkers consider it “un-Australian” not to drink at these occasions.
The majority of Australians (83%) find it easier to resist peer pressure if they have what is deemed to be a legitimate excuse not to drink alcohol. Common reasons range from driving, to being pregnant, training for a fitness event, detoxing, being sick or on antibiotics.
The release of the research report coincides with the launch of this year’s Dry July campaign, the fundraising initiative that encourages Aussies to go booze-free for a month to support adults living with cancer. Now in its eighth year, Dry July takes a light-hearted approach to raising funds for a serious issue, while rewarding participants with a great sense of achievement and feeling of wellbeing.
Brett Macdonald, Dry July CEO and Co-Founder says, “Our research report has uncovered some sobering facts about the social pressures faced by Aussies when it comes to drinking and the impact of hangovers on our work and social commitments. It also found that 21% of Australians have not gone for more than a week without drinking in the last five years. This is why we’re encouraging everyone to take the Dry July challenge and see what can be achieved without a hangover.”
To demonstrate what can be achieved without a hangover, the Dry July team will once again embark on a series of world record attempts throughout July. In 2014, Dry July broke the Guinness World Record for the world’s largest smoothie and the world’s largest Skittles mosaic.
Since 2008, more than 90,000 participants have collectively raised over $20 million, helping Dry July support 40 different cancer services across Australia and New Zealand. This support improves the wellbeing of adult cancer patients by creating better services and environments for them and their families.
“The key motivator for our participants is that the money goes to a good cause. So go on, sign up and focus on picking up healthier drinking habits while raising money for important charity services,” says Brett.
People can register now via www.dryjuly.com and join Dry July ambassador and Australian Gold Logie-winning TODAY Show co-host, Karl Stefanovic, in the challenge.
“Over the last few years I have been more conscious of the impacts of drinking on my health. Getting on board for Dry July was a no‐brainer. I can’t think of a better time of year for Aussies to take up the challenge of going without a drink for a month. And what’s more Australian than giving up a guilty pleasure for a good cause?” Karl said.
Other ambassadors on board for 2015 include journalist and TV personality Chris Bath, celebrity chef ‘Fast Ed’ Halmagyi, 2Day FM radio host Maz Compton and Kat Stewart, the AACTA and Logie Award-winning actress.
-Ends-
Media Enquiries
Lauren Neave
Porter Novelli
02 8987 2128 / 0425 259 885
lneave@porternovelli.com.au
Shailo Rasanayakam
Porter Novelli
02 8987 2111 / 0403 777 709
srasanayakam@porternovelli.com.au
About the research
- A total of 1,030 Australian drinkers aged 18+ were interviewed online amongst members of a permission based panel through Lonergan Research.
- Surveys were distributed throughout Australia including both capital city and non-capital city areas.
- Fieldwork commenced on Thursday 5 February and was completed on Wednesday 11 February 2015.
- After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.
About Dry July
Dry July takes a light-hearted approach to raising funds for a serious issue. You don’t often get the chance to raise money for charity by not doing something!
This year Dry July is proud to have on board 47 beneficiaries across Australia and New Zealand. The campaign operates a full-circle fundraising model, which gives supporters clarity on how funds are used within each cancer service. Some of the projects we’ve funded to-date:
• New chemotherapy treatment chairs
• New patient accommodation & transport vehicles
• Upgraded waiting areas
• Refurbished gardens & balconies
• New TVs, WiFi internet connections, laptops & iPads
• Music & art therapy programs
• Patient journals & wig libraries
• New kitchenettes & beverage machines
Dry July is a challenge of determination that rewards participants with a great sense of achievement and the chance to also focus on yourself – notice your own drinking habits and the value of a healthy, balanced lifestyle.
DJs (Dry.July.er [dee-jay] noun: a person or team actively sponsored to participate in Dry July) recognise a multitude of benefits themselves such as increased energy levels, a clearer head and clearer skin!
1 June 2015: New research released today reveals that Australians are spending a whopping 91.5 million hours a month hung over, which is leading to issues with their partners, friends, families and bosses.
Nearly half (44%) of Aussies have skipped significant social events as a result of being hung over, including dates, birthday celebrations and even weddings. Productivity in the workplace is also being compromised, with one in five Australian drinkers taking one or more sick days in the past 12 months due to having a hangover. 60% of drinkers have also admitted to experiencing low productivity at work due to being hungover.
According to the research commissioned by Dry July, over half of Aussie drinkers (52%) have felt pressured to drink alcohol in social situations. The most common occasions are being out with friends, during after work drinks, at family gatherings and on public holidays. Half of drinkers consider it “un-Australian” not to drink at these occasions.
The majority of Australians (83%) find it easier to resist peer pressure if they have what is deemed to be a legitimate excuse not to drink alcohol. Common reasons range from driving, to being pregnant, training for a fitness event, detoxing, being sick or on antibiotics.
The release of the research report coincides with the launch of this year’s Dry July campaign, the fundraising initiative that encourages Aussies to go booze-free for a month to support adults living with cancer. Now in its eighth year, Dry July takes a light-hearted approach to raising funds for a serious issue, while rewarding participants with a great sense of achievement and feeling of wellbeing.
Brett Macdonald, Dry July CEO and Co-Founder says, “Our research report has uncovered some sobering facts about the social pressures faced by Aussies when it comes to drinking and the impact of hangovers on our work and social commitments. It also found that 21% of Australians have not gone for more than a week without drinking in the last five years. This is why we’re encouraging everyone to take the Dry July challenge and see what can be achieved without a hangover.”
To demonstrate what can be achieved without a hangover, the Dry July team will once again embark on a series of world record attempts throughout July. In 2014, Dry July broke the Guinness World Record for the world’s largest smoothie and the world’s largest Skittles mosaic.
Since 2008, more than 90,000 participants have collectively raised over $20 million, helping Dry July support 40 different cancer services across Australia and New Zealand. This support improves the wellbeing of adult cancer patients by creating better services and environments for them and their families.
“The key motivator for our participants is that the money goes to a good cause. So go on, sign up and focus on picking up healthier drinking habits while raising money for important charity services,” says Brett.
People can register now via www.dryjuly.com.au and join Dry July patron and Australian Gold Logie-winning TODAY Show co-host, Karl Stefanovic, in the challenge.
“Over the last few years I have been more conscious of the impacts of drinking on my health. Getting on board for Dry July was a no‐brainer. I can’t think of a better time of year for Aussies to take up the challenge of going without a drink for a month. And what’s more Australian than giving up a guilty pleasure for a good cause?” Karl said.
Other ambassadors on board for 2015 include journalist and TV personality Chris Bath, celebrity chef ‘Fast Ed’ Halmagyi, 2Day FM radio host Maz Compton and Kat Stewart, the AACTA and Logie Award-winning actress.
-Ends-
Media Enquiries
Lauren Neave
Porter Novelli
02 8987 2128 / 0425 259 885
lneave@porternovelli.com.au
Shailo Rasanayakam
Porter Novelli
02 8987 2111 / 0403 777 709
srasanayakam@porternovelli.com.au
About the research
- A total of 1,030 Australian drinkers aged 18+ were interviewed online amongst members of a permission based panel through Lonergan Research.
- Surveys were distributed throughout Australia including both capital city and non-capital city areas.
- Fieldwork commenced on Thursday 5 February and was completed on Wednesday 11 February 2015.
- After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.
About Dry July
Dry July takes a light-hearted approach to raising funds for a serious issue. You don’t often get the chance to raise money for charity by not doing something!
This year Dry July is proud to have on board 47 beneficiaries across Australia and New Zealand. The campaign operates a full-circle fundraising model, which gives supporters clarity on how funds are used within each cancer service. Some of the projects we’ve funded to-date:
• New chemotherapy treatment chairs
• New patient accommodation & transport vehicles
• Upgraded waiting areas
• Refurbished gardens & balconies
• New TVs, WiFi internet connections, laptops & iPads
• Music & art therapy programs
• Patient journals & wig libraries
• New kitchenettes & beverage machines
Dry July is a challenge of determination that rewards participants with a great sense of achievement and the chance to also focus on yourself – notice your own drinking habits and the value of a healthy, balanced lifestyle.
DJs (Dry.July.er [dee-jay] noun: a person or team actively sponsored to participate in Dry July) recognise a multitude of benefits themselves such as increased energy levels, a clearer head and clearer skin!