SDL Announces Partnership with ICEMEDIA

Sydney, Australia– 11 June, 2015 – SDL (LSE: SDL) today announced its partnership with ICEMEDIA, a leading Australian digital services agency. The new partnership will further enhance ICEMEDIA’s ability to provide strategic consulting on the performance of customers’ digital campaigns and projects.

With over 24 years in the industry, ICEMEDIA, a wholly owned subsidiary of the Dialog Group, provides the full spectrum of digital services such as design and development of websites, intranets, software applications, mobile and web. With a strong focus on developing solutions that improve the way organisations engage with their customers and improve business processes, the company’s portfolio includes government agencies and leading corporations such as Telstra, Blue Care and Goodstart Early Learning.

“Our relationship started when we built an intranet using SDL Web for a large Australian government organisation with complex requirements,” said Greg Anders, Senior Digital Strategist at ICEMEDIA. “The product impressed us so we went on to discover what other solutions in SDL’s suite could play an important role in our business.”

This included SDL Campaigns which Anders highlighted for its sophisticated analytics engine. “Many organisations are collecting customer information through various channels and are trying to use this to improve their marketing,” he said.

“SDL’s analytics engine facilitates aggregation and segmentation of customer data, quickly and accurately. In turn it allows us to effectively develop highly personalised communications to run campaigns that are fully measurable in their ROI,” said Anders.

Speaking of the partnership, SDL’s ANZ General Manager, Kevin Ross added, “ICEMEDIA’s interest in our technology is an endorsement of SDL’s presence in the Australian market. We’re delighted to have a leading digital player join our growing partner network and to continue to meet local demands for customer experience management.”

About SDL
SDL (LSE: SDL) is the leader in global customer experience. With a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing your brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the top 100 global companies trust SDL to help them create authentic, in-context customer experiences that drive demand and loyalty. SDL brings your brand to the world, and the world to your brand. Learn more at SDL.com. Follow SDL on Facebook and Twitter.

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Contacts:
Spectrum Communications
Sabine Leroy
9469 5700
sdl@spectrumcomms.com.au