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Vinyl Banners Helping Perth Businesses Increase Visibility

Announcement posted by Imagepak Marketing 24 Jun 2015

Proprietor of promotional products firm in Perth reveals how vinyl banners are giving many businesses an edge in advertising.
Perth, WA, 24 June 2015 - More and more businesses in the Perth area are turning to an old standby to find new customers: vinyl banners. Vinyl banners are not a new item by any means, but seem to be more popular than ever right now.

New Technology, Newfound Popularity

As digital printing became a market force, the quality of vinyl banners was sharply increased. Formerly, vinyl banners were basic banners with lettering on a plain background. Digital printing has changed all that. Now, anything that can be photographed can be printed on a banner. This means that design and colour options are infinite.

Instead of just lettering or a simple logo, high quality art and artistically attractive company logos can now be easily printed on vinyl banners. Photographic art of the same quality as expensive magazine ads can now be printed, often in life-size proportion, on a large banner.

Banners are large enough that they have room for much more than a company name and logo. They can hold a message and product information. They can also hold information that businesses want to convey to prospective customers, depending on the location and purpose of the banner.

Banners are Ubiquitous

A simple walk through a fair, an outdoor event or a trade show is a testament to the popularity of vinyl banners. They are weatherproof and waterproof. They can be seen at sporting events, conferences, open houses, expos and fixed retail locations. Often, retail locations use giant banners to announce sales or even to replace the business sign while it is under repair or being replaced.

Banners are Durable

Banners are now very durable. Digital printing has produced a new generation of banners that last for years and years if taken care of properly. Usually, as a “rule of thumb,” any vinyl banner will outlast the message that is printed on it.

Advertising Impressions

Because banners are durable, they provide thousands upon thousands of advertising impressions. The best part: businesses only pay for them once. One reasonably priced banner can produce thousands of advertising impressions over a period of many years. Because people who look at banners usually look at them intentionally, these advertising impressions are of a much higher quality than those from media advertisements.

Scott Eaton is the owner of ImagePak Marketing, a provider of promotional products in Perth. According to Mr Eaton: “Over the years, our customers have been extremely satisfied with the results they get from using advertising banners. They are incredibly versatile; they can be used to convey any message you want to send out to the public. They look great, too.”

Mr Eaton concluded: “Vinyl banners are an easy, inexpensive way to bring a lot of customers to your business.”

ImagePak Marketing provides promotional products to businesses in the Perth area. They carry a full line of flags and banners, including vinyl banners, teardrop banners, flags, pop-up banners and pull up banners. In addition, they carry a full line of promotional items such as personalised mugs, stubby holders and USB flash drives. To learn more or to place an order, call 1300 658 745 or visit their website: http://www.imagepak.com.au/.