Australian Mobile App Combating Family Violence Takes Top Award at AIIA Industry Event

Melbourne, AUSTRALIA – 24 June 2015 – Daisy App, the innovative mobile application that combats family violence through education and support services takes the top state industry award at the Victorian Australian Information Industry Association (AIIA) 2015 State iAwards. 

Daisy App, an Australian Government funded initiative was developed by Tigerspike, a leading global technology company specialising in mobile and digital products and 1800RESPECT, the National Sexual Assault Domestic Violence Counselling Service, from all State and Territory governments, was awarded the as the most innovative solution in the government services category.

The Hon Michaelia Cash, the Minister Assisting the Prime Minister for Women, and Rosie Batty 2014 Australian of the Year launched Daisy on 5 March this year. 

Daisy App is an initiative of the Australian Government’s Department of Social Services, developed under the National Plan to Reduce Violence against Women and their Children 2010 – 2012, and is the first Australian mobile App to connect women experiencing gendered violence to their respective state and local support services – bringing together service information in a safe, secure and intuitive environment.

Tigerspike, who led the product strategy of Daisy App, provided industry leading User Experience, design and development. User Experience Design was crucial to the development of Daisy App for Android and iOS. Daisy allows users to securely view websites within the App without recording a history, access support services contact details without an internet connection and quickly exit screens with sensitive information. Further, targeted solutions are included to support the diverse user audience, including those living in remote communities, suffering from vision impairment, and with limited English literacy.

“Recognising that technology can be used by perpetrators to control, stalk and intimidate, Daisy includes a number of security features such as a get help button that allows users to quickly call 000 and a quick exit button to leave screens containing service information. Daisy also has a technology tips section on how to increase safety online and when using mobile phones,”  said Senator the Hon Michaelia Cash.

The AIIA recognised Daisy for the easy, intuitive and safe way it enables users to find a wide range of services – from specialist services, legal support or financial information, through to crisis accommodation. 

“Tigerspike were an inspiration to work with. Their process brought us all together to solve a complex problem in a collaborative and effective way – using everyone’s perspectives and insights to produce a creative and innovative product in a short timeframe,” said Naomi Bailey, Manager Content and Research, 1800RESPECT.

Daisy will continually be updated to ensure it includes current information. Stage two of Daisy is scheduled for release in August. The next phase will include improved accessibility for women from culturally and linguistically diverse backgrounds and Aboriginal and Torre Strait backgrounds as well as women with disabilities.

Mark Oliver, General Manager of Tigerspike Melbourne said, “Tigerspike is very proud to be associated with the Daisy App initiative. Daisy App is a tremendous achievement and is a testament to the success of a whole-of-government approach to tackling domestic violence in Australia. Winning an award such as the AIIA iAward is a great honour and is a reflection of Tigerspike’s commitment to improving people’s lives through technology.”

The AIIA iAwards are Australia’s premier technology awards celebrating creativity, innovation and excellence in information communications technology. Daisy along with other State-level Winners will compete at the National iAwards, held in Melbourne, August 25-27 2015.

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About Tigerspike

Tigerspike is a global technology company specialising in mobile and digital products. Across eight markets, Tigerspike works with Fortune 1000 companies to define, design and deliver engaging digital experiences for their employees and customers. 

From strategic consulting to custom and ready-made software solutions, Tigerspike is renowned for delivering solutions that improve people’s lives.  

With over 60 awards in 12 years, Tigerspike has a reputation for innovation that creates long-term partnerships. Its customers include AMEX, Shell, Emirates, Standard Chartered, Kaiser Permanente, Woolworths, Westfield, News Corporation, DIRECTV, Novartis and ADP.

www.tigerspike.com