Delivering Australias businesses to the future of Marketing
Announcement posted by pureprofile 08 Mar 2002
pureprofile, a Marketing Communications company, in alliance with Australia Post, offer businesses a self-service online direct marketing service through www.pureprofile.biz
Since December 2001 more than 20,000 consumers have joined the service and provided their detailed profile for the primary purpose of receiving marketing communications.
Businesses have always struggled to find the best way to capture the attention of potential customers. I believe that the fairest way is to provide an exchange where businesses can pay for the attention and feedback of its target markets, says Paul Chan, CEO and founder of pureprofile.
There is no cost for businesses to sign up for the service and they only incur a cost as a campaign is rolled out. Businesses can create up to 20 unique target markets, which can be edited and deleted at any time online. The cost is then based on the market size, or the number of consumers (account holders) within a particular target market. Proof of all campaigns developed and results achieved are recorded on the privacy compliant site. These reports are only available to the participating business and pureprofile.
The cost is always dependant upon the number of consumers who receive and respond to the marketing campaigns. If a consumer does not respond, the consumer fee is refunded to that business, said Paul Chan.
Australia Post Group Manager of Letters Gary Lee said, It's important for us to take a position in the internet-based direct mail or direct marketing activities. The strongest appeal of the pureprofile business model is the potential for it to become a major marketing communications channel. This initiative opens the opportunity for Australia Post to deliver relevance and privacy to the Australian consumer.
A select number of businesses including Breville and Oporto have integrated the pureprofile service into their communications strategies.
Anne Stone, marketing manager at Oporto, Portuguese chicken and burger franchise, is enthusiastic about the service: Working in a franchise system, I have many different stakeholders to whom I need to be able to justify every dollar spent. From just one very targeted piece of communication we achieved over a 70 per cent response rate to the communication and more than 200 per cent increase in our conversion, compared with our traditional direct marketing activities. This is a huge step forward for Oporto and now, through pureprofile, we can directly target consumers who want to hear from us.
pureprofile is enabling businesses to integrate customer targeting acquisition, branding, segmentation, rewards and research, all on one medium said Paul Chan.
Consumers opt-in to the service by registering at www.pureprofile.com.au and completing a profile questionnaire, which provides information about their lifestyle and interests. Businesses use the questionnaire to select the target group they wish to communicate with. Using anonymous profile characteristics, pureprofile matches the target group with individuals registered for the service. Businesses are then permitted to communicate offers to these individuals, who can be asked to respond to further questions.
For businesses wanting to learn more about pureprofile and how they can become part of the future of Marketing, please visit www.pureprofile.biz <http://www.pureprofile.biz>
-ends-
About pureprofile
pureprofile is a unique database of people that delivers into the hands of marketers a new medium for them to communicate & develop more meaningful relationships with customers & prospective customers.
Since December 2001 more than 20,000 consumers have joined the service and provided their detailed profile for the primary purpose of receiving marketing communications.
Businesses have always struggled to find the best way to capture the attention of potential customers. I believe that the fairest way is to provide an exchange where businesses can pay for the attention and feedback of its target markets, says Paul Chan, CEO and founder of pureprofile.
There is no cost for businesses to sign up for the service and they only incur a cost as a campaign is rolled out. Businesses can create up to 20 unique target markets, which can be edited and deleted at any time online. The cost is then based on the market size, or the number of consumers (account holders) within a particular target market. Proof of all campaigns developed and results achieved are recorded on the privacy compliant site. These reports are only available to the participating business and pureprofile.
The cost is always dependant upon the number of consumers who receive and respond to the marketing campaigns. If a consumer does not respond, the consumer fee is refunded to that business, said Paul Chan.
Australia Post Group Manager of Letters Gary Lee said, It's important for us to take a position in the internet-based direct mail or direct marketing activities. The strongest appeal of the pureprofile business model is the potential for it to become a major marketing communications channel. This initiative opens the opportunity for Australia Post to deliver relevance and privacy to the Australian consumer.
A select number of businesses including Breville and Oporto have integrated the pureprofile service into their communications strategies.
Anne Stone, marketing manager at Oporto, Portuguese chicken and burger franchise, is enthusiastic about the service: Working in a franchise system, I have many different stakeholders to whom I need to be able to justify every dollar spent. From just one very targeted piece of communication we achieved over a 70 per cent response rate to the communication and more than 200 per cent increase in our conversion, compared with our traditional direct marketing activities. This is a huge step forward for Oporto and now, through pureprofile, we can directly target consumers who want to hear from us.
pureprofile is enabling businesses to integrate customer targeting acquisition, branding, segmentation, rewards and research, all on one medium said Paul Chan.
Consumers opt-in to the service by registering at www.pureprofile.com.au and completing a profile questionnaire, which provides information about their lifestyle and interests. Businesses use the questionnaire to select the target group they wish to communicate with. Using anonymous profile characteristics, pureprofile matches the target group with individuals registered for the service. Businesses are then permitted to communicate offers to these individuals, who can be asked to respond to further questions.
For businesses wanting to learn more about pureprofile and how they can become part of the future of Marketing, please visit www.pureprofile.biz <http://www.pureprofile.biz>
-ends-
About pureprofile
pureprofile is a unique database of people that delivers into the hands of marketers a new medium for them to communicate & develop more meaningful relationships with customers & prospective customers.