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Dry July raises glass to 1/3 Aussies expected to stay dry

Announcement posted by Porter Novelli 03 Aug 2015

We have a spokesperson available today to discuss this year’s Dry July fundraising campaign which has hit new records for participants and donations: 
  • Over $3.8 million raised to date, higher than last year's donation record
  • Over 21,400 participants registered
  • State-specific donations and participant numbers available 
Losing the booze was such a positive experience for some that almost 1/3 of participants are expected to extend their dry spell into August.
 
Brett Macdonald, CEO and co-founder of Dry July, says that going dry benefits both the participants and patients at cancer services across the country:
 
“We are over the moon about the number of Aussies who got involved with Dry July this year. The feedback we’ve received from our participants is that they love the health benefits of not drinking and were motivated by the fact that the money they’re raising goes to a good cause. We’re so grateful for every dollar donated as it makes a real difference to the lives of people living with cancer.”
 
Since 2008, more than 115,000 participants have collectively raised over $24 million, helping Dry July support 47 different cancer services across Australia and New Zealand.
 
With donations open until the end of August, Aussies can still make a contribution at https://au.dryjuly.com/   
 
Lauren
 
LAUREN NEAVE
Account Manager
+61 2 8987 2128
 
PORTER NOVELLI
Level 5, 120 Pacific Hwy
St Leonards, NSW 2065 | porternovelli.com.au
0425 259 885 | T +61 2 8987 2100
lneave@porternovelli.com.au
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