Logoed Winter and Spring Wear Providing High Quality Advertising Impressions
Announcement posted by Imagepak Marketing 19 Aug 2015
Supplier of promotional products in Perth reveals why custom winter wear and spring wear provide such a large return for advertising dollars.
Perth, WA, 19 August 2015 - According to the owner of a promotional products firm in Perth, it’s not too late to reap the advertising benefits of custom winter wear and spring wear as promotional giveaway items. Promotional products are items that are given away to prospects, decision-makers and sometimes employees of a business to promote brand recognition and awareness.
The idea behind promotional products is to give them away. Every time the person who received the item uses it, the item produces an advertising impression for the business that gave it away. Because the person feels gratitude towards the giver, it makes the advertising impression more effective.
In addition, another advertising impression is produced every time someone else sees them using the product. This is more effective than a radio ad or TV ad because each impression comes with “social proof,” which is the concept behind “word of mouth” advertising.
In the case of winter and spring wear such as an attractive jacket or sweater, the gratitude factor is multiplied because it is literally “warming up” the prospects. Winter wear can last from five to more than ten years in many cases because it doesn’t get as much wear and tear as a shirt.
This means a business can give away a jacket this month and still receive hundreds or even thousands of advertising impressions from it in 2020. Not only are these high quality advertising impressions: they are also highly visible because winter wear and spring wear has plenty of room for a company name, logo and message.
Clothing can be given to prospects and decision-makers or it can be given to employees as incentives for performance. Businesses that provide jackets for their employees always report increased morale. A simple gift such as a logoed jacket can make an employee proud to work at a place of business, even if that employee didn’t care before receiving the jacket.
Even if the advertising impressions aren’t considered, a business that gives logoed jackets to its employees reaps valuable benefits. But it doesn’t stop there. Employees who are proud of their workplace tend to wear their jackets everywhere. This means they are walking billboards for their places of employment during the winter and spring months. This can produce thousands of high quality advertising impressions.
Scott Eaton is the owner of ImagePak Marketing, a firm that provides promotional products in the Perth area. According to Mr Eaton: “Apparel is extremely effective in promoting a business. If jackets are given to the right people, they can provide some of the best return on investment in the advertising business.”
Mr Eaton concluded: “I have seen a lot of employees take a lot more pride in their workplaces, just because they were given one logoed jacket. If that was the only benefit, it would still be worth far more than you pay for it.”
ImagePak Marketing provides promotional products for businesses in the Perth area. They carry a full line of promotional gifts and corporate clothing, including winter wear and spring wear. They pride themselves on world class customer service, high quality products and quick turnaround time. To learn more or to place an order, call 1300 658 745 or visit their website today: http://www.imagepak.com.au/.
The idea behind promotional products is to give them away. Every time the person who received the item uses it, the item produces an advertising impression for the business that gave it away. Because the person feels gratitude towards the giver, it makes the advertising impression more effective.
In addition, another advertising impression is produced every time someone else sees them using the product. This is more effective than a radio ad or TV ad because each impression comes with “social proof,” which is the concept behind “word of mouth” advertising.
In the case of winter and spring wear such as an attractive jacket or sweater, the gratitude factor is multiplied because it is literally “warming up” the prospects. Winter wear can last from five to more than ten years in many cases because it doesn’t get as much wear and tear as a shirt.
This means a business can give away a jacket this month and still receive hundreds or even thousands of advertising impressions from it in 2020. Not only are these high quality advertising impressions: they are also highly visible because winter wear and spring wear has plenty of room for a company name, logo and message.
Clothing can be given to prospects and decision-makers or it can be given to employees as incentives for performance. Businesses that provide jackets for their employees always report increased morale. A simple gift such as a logoed jacket can make an employee proud to work at a place of business, even if that employee didn’t care before receiving the jacket.
Even if the advertising impressions aren’t considered, a business that gives logoed jackets to its employees reaps valuable benefits. But it doesn’t stop there. Employees who are proud of their workplace tend to wear their jackets everywhere. This means they are walking billboards for their places of employment during the winter and spring months. This can produce thousands of high quality advertising impressions.
Scott Eaton is the owner of ImagePak Marketing, a firm that provides promotional products in the Perth area. According to Mr Eaton: “Apparel is extremely effective in promoting a business. If jackets are given to the right people, they can provide some of the best return on investment in the advertising business.”
Mr Eaton concluded: “I have seen a lot of employees take a lot more pride in their workplaces, just because they were given one logoed jacket. If that was the only benefit, it would still be worth far more than you pay for it.”
ImagePak Marketing provides promotional products for businesses in the Perth area. They carry a full line of promotional gifts and corporate clothing, including winter wear and spring wear. They pride themselves on world class customer service, high quality products and quick turnaround time. To learn more or to place an order, call 1300 658 745 or visit their website today: http://www.imagepak.com.au/.